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Rolls-Royce Amethyst Droptail one-ups the floral theme with gemstones

Rolls-Royce debuted its first Droptail commission during Monterey Car Week, the floral-themed La Rose Noire. Not seven days later, the second Droptail took to the alpine stage in Gstaad, Switzerland, commissioned by a client wishing to celebrate his gem business, his home region, and his son. This one's called the Amethyst Droptail, the quartz crystal chosen for being the son's birthstone. The International Gem Society says February's gem ranges "from pale lilac to deep reddish purple," a symbol of royalty as well as "spirituality, mental clarity, and healing." We're also told the vivid stones are generally more valuable and desirable than the pale stones, hence the intense colors on the Amethyst Droptail.  There's another lilac connection in the Globe Amaranth flower native to Guatemala, Panama and Brazil, but grown all over the world. Rolls-Royce said this amaranth "blooms in the desert near one of the client's homes." The roadster starts with the soft purple body color dubbed Globe Amaranth and flecked with aluminum, contrasted with deep purple Amethyst paint swirled with a blend of red, blue, and violet mica flakes. Carbon fiber sections around the hem of the car display book-matched chevron patterns and are finished with Amethyst-tinted lacquer. More contrast shows in mauve accents painted inside the 22-inch wheel spokes. The brightwork's seen a great deal of attention. There are two finishes on the vanes of the Pantheon grill, each thin leading edge polished to a shine, the broadsides being brushed. The 3D-printed composite lower grille is affixed with 202 stainless steel ingots hand-painted in Globe Amaranth. Above that, a ring of rounded (as opposed to faceted) and polished amethyst surrounds the Spirit of Ecstasy when she appears. The stone's been finished into a shape referred to as a cabochon, generally featuring a convex upper surface and flat underside, and engraved with the word "Droptail." The interior is designed around the commissioning client's choice of Calamander Light wood, which features long bands of varying tones. Lighter bands decided the hue of the Sand Dunes leather on the seat bolsters framing the Amethyst leather centers. There are more amethyst cabochons laid around the gauges in the instrument cluster.

Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-minute commercial here.
As you're viewing, note that the Grey Poupon marketers did not, it would appear, get official sanction from Rolls-Royce this time around. While the Rollers in the commercial have all sorts of James Bond-like accouterments, they don't appear to have the official Spirit of Ecstasy hood ornaments, for example, and they have restyled lights and grilles. Check out the new spot below, and see if it stacks up to the iconic Pardon Me original.

Rolls-Royce Phantom celebrates decade of decadence

Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.