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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

eBay Find of the Day: Andy Warhol's 1974 Rolls-Royce Silver Shadow

Andy Warhol is one of the most recognizable artists of the 20th Century. With hits like his famous Campbell's soup cans and Marilyn Monroe portraits, he is likely the first name you think of in association with the pop art movement. He isn't known for being an auto enthusiast, though, but maybe that's not entirely the case - there was his BMW M1 art car, after all. Now, Warhol's 1974 Rolls-Royce Silver Shadow is up for auction on eBay Motors.
According the seller, Warhol never had a driver's license, but he still wanted to own a luxurious car. It's claimed that he occasionally had his famous friends, including Jacqueline Kennedy Onassis, chauffeur him around in the Rolls. Following Warhol's death in 1987, the car was auctioned for $77,000, and since then it has only been sold to one additional owner.
The Rolls is painted Walnut and Mason's Black, which appears closer to a shade of brown in these photos, with a black leather interior. The engine is the company's' popular 6.75-liter V8 with a three-speed automatic transmission, and there are just 56,000 miles on this luxurious classic. The seller is including copies of original purchase order from Rolls-Royce and the title to Warhol Enterprises to prove the famous artist's ownership of the car, plus all of its service records.

Home of Rolls-Royce Collection makes debut at the Quail

Rolls-Royce is marking 10 years of production at its Goodwood, England home, with the aptly named Home of Rolls-Royce Collection. The first instance of the Collection, a brilliantly appointed Phantom, has come to The Quail to make its world debut.
The goal of the Home of Rolls-Royce Collection seems to be to really showcase the kind of pristine, detailed work that the artisans back in Goodood are capable off, while creating a car that almost instantly achieves heirloom status. The Phantom seen here displays a truly impressive wood paneled cabin, where a technique called marquetry has been used to inlay some 170 sections of 11 different types of wood into a "celebration" motif.
You'll find a compass theme throughout the car as well - inside and out - which the company tells us is meant to highlight the sales of Goodwood-built Rollers on five continents across the world. Compass designs can be found on the armrests and center console, with each piece of embroidery taking more than 100,000 stitches to create. Not to be outdone in terms of time lavished, the compass motif painted on the exterior of the car takes one squirrel-hair-brush-wielding craftsman six hours to perfectly apply.