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Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Rolls-Royce celebrates History of Rugby with special Wraith

With its latest special edition, Rolls-Royce celebrates the history of rugby – not only the game, but also the English school where the game got its start. The unique vehicle was created by the company's Bespoke customization division. It gets its start as the Wraith fastback coupe, but applies a number of unique details that ought to make Anglophiles and fans of the game alike swoon. To set this Wraith apart, the Bespoke team gave it a white paintjob to evoke the team jerseys of the Rugby School in Warwickshire, where William Webb Ellis laid down the foundations of the game in 1823. The special edition also features a green coachline, with a red rose that adorns the school's crest and was – according to legend – borrowed (with permission) from the emblem of Queen Elizabeth I. A unique set of 21-inch split-five-spoke alloys complete the exterior treatment, while the interior has been adorned with off-white leather complimented by navy and red trim, piano black veneer, and an English rose motif. The automaker even partnered with legendary rugby-ball manufacturer Gilbert to create a small run of balls out of the same leather that trims the interior, and embroidered by Rolls-Royce's own craftsmen. Of course not everyone – even those who can afford a Rolls-Royce – will be taken with this particular example. But like other specials from Goodwood, the extent of the customization goes to show what customers can expect when ordering their own. Related Video: ROLLS-ROYCE MOTOR CARS UNVEILS BESPOKE 'WRAITH' – HISTORY OF RUGBY' When the established rules become a constraint to creativity, it takes individuals of vision to carry the game forward. It was this spirit of individuality that has inspired the creation of two Great British institutions – Rolls-Royce Motor Cars and the game of rugby. Celebrating the illustrious history of the latter, Rolls-Royce Motor Cars is delighted to introduce the Rolls-Royce 'Wraith – History of Rugby', a unique creation from the company's Bespoke Design Studio in Goodwood, England. Usually tasked with reflecting the individual taste and lifestyle of a bold new generation of customer, Rolls-Royce's Bespoke team has drawn inspiration from the rich history of the quintessentially English sport to create a unique car.

Rolls-Royce could go electric, if battery tech advances

After toying with the idea a few year ago, Rolls-Royce isn't ready to completely give up on the idea of an electric model quite yet. Still, a hyper-luxurious EV from the opulent brand might not happen any time soon. "Suppose we find a battery technology that can offer ranges that are acceptable to our customers," brand boss Torsten Muller-Otvos said, according to Automotive News. "I can definitely imagine a fully electric Rolls-Royce." Muller-Otvos was clear that no final decision on an EV or even a much-rumored plug-in hybrid has been made yet. Rumors of an EV from the brand go back years. At the 2011 Geneva Motor Show, Rolls-Royce showed that it wasn't completely against going electric. The 102EX concept (pictured above) was based on a Phantom but with two, 194-horsepower electric motors and a 71-kWh battery to power them. The company claimed the behemoth had an estimated range of 124 miles and could hit 60 miles per hour in under eight seconds. At least one journalist even got to drive it. However, the brand's wealthy customers reportedly weren't convinced, and the project was canned. In 2014, several reports began suggesting a plug-in hybrid Rolls under development that would answer concerns about range and charging time amongst the clientele. This powertrain could debut on the next-gen Phantom around 2017, and it's likely to be borrowed from parent company BMW.