2005 Rolls-royce Phantom 4dr Sedan on 2040-cars

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Rolls-Royce predicts it will set a delicious production record in 2020

Rolls-Royce suspended production at its Goodwood, England, factory in March 2020 in response to the coronavirus pandemic, but there's at least one part of its business that's not affected by the temporary shutdown. The 250,000 bees that live and work near its factory are on track to set another production record in 2020. The BeeMW-owned (sorry) firm opened its Bee Apiary in 2017. It currently consists of six hives named Phantom, Wraith, Ghost, Dawn, Cullinan, and Spirit of Ecstasy, respectively. Rolls-Royce announced the quarter-million bees that buzz around its premises emerged from winter in excellent health, and they're expected to make even more honey in 2020 than in 2019 (though Rolls-Royce didn't specify a quantity). Clearly, social distancing and work-from-home orders don't apply here. Rolls-Royce works with local beekeepers to process the honey when it's ready, but don't look for it in the breakfast aisle the next time you're out buying groceries. It's exclusively served to the company's guests, like the customers who travel to Goodwood to configure or take delivery of a car. Put another way, a taste of Rolls-Royce-branded honey will cost you at least $300,000 and a round-trip ticket to the British countryside. Surprisingly, the rivalry between Rolls-Royce and Bentley continues in the world of beekeeping. In 2019, Bentley built two giant hives for 120,000 bees near its headquarters in Crewe, England. It predicted they'd make about 33 pounds of honey annually, which amounts to about 50 jars. Ford keeps tens of thousands of bees, too; it's caring for at least 80,000 bees near the Rouge factory that currently manufactures the F-150. Bees are an often-overlooked part of the ecosystem. Plants depend on pollination to reproduce, and bees are nature's main pollinators; we'd ultimately have less food if bees were eradicated from the planet. They're endangered in many parts of the world, which is why some automakers are choosing to give them a home.  Related Video: Featured Gallery Rolls-Royce Bee Apiary Green Weird Car News Rolls-Royce

Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour

Rolls-Royce Ghost Series II rolls in with some subtle updates [w/video]

Downsizing is a relative term - especially when it comes to a Rolls-Royce. But that's just what the British luxury automaker did with the release of the Ghost in 2010. Sure, it's over seventeen and a half feet long (over eighteen in Extended Wheelbase form), but that's still shorter than the 19 feet the standard Phantom stretches, and that much shorter than the twenty-foot-long Phantom EWB.
The Ghost has now been on the market for four years, high time Rolls gave it a little refresh - and that's just what it's done here in Geneva with the release of the Ghost Series II. It's essentially the same vehicle as the outgoing model, but the Ghost Series II (like the Phantom Series II released in 2012) benefits from a host of minor updates. The styling has been subtly revised, and the sumptuous cabin space has been updated with such features as a new infotainment display, rotary controller and trim.
Although Goodwood hasn't released official output figures, the 6.6-liter twin-turbo V12 (only the second twelve-cylinder engine in Rolls-Royce history) carries over from the existing model. We might hope for some of the power upgrades released for the Wraith or the Ghost V-Specification, but what we know for sure is that it's mated to a Satellite Aided Transmission that uses GPS data to 'read' the road ahead and choose the right gear for the turns coming up. It's a nifty technology pioneered by parent company BMW, and along with the other updates rolled out for the Series II, promises to make the hyper-luxurious driving experience that much more so.