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Rolls-Royce reveals new Spirit of Ecstasy hood ornament for electric era

It’s a big day in Rolls-Royce land, as the mega-luxury British car company just revealed a new Spirit of Ecstasy hood ornament to grace its future vehicles. In the world of automobiles, the Rolls-Royce hood ornament is one of the most iconic, and now itÂ’s getting a new look for the electric era. Or as Rolls prefers, “she” is getting a new look. The first Rolls-Royce vehicle to wear this new Spirit of Ecstasy will be the upcoming Spectre electric car. Its design is tied to the brandÂ’s electrified future, too. Rolls-Royce says the new design is sculpted to both look and be more aerodynamic than the outgoing model. Instead of standing with legs straight, tilting at the waist and feet together, the new ornament is “braced for the wind, one leg forward, body tucked low.” Height-wise, the new ornament is 82.73 mm tall, while the outgoing ornament was 100.01 mm tall. Plus, the robes (they're not wings!) flapping behind her have been reshaped to be more aerodynamic and look more realistic. Left: Current Spirit of Ecstasy; Right: New Spirit of Ecstasy Why is aero such a great focus? Well, aero is everything when it comes to electric car range and efficiency. Rolls-Royce says its current Spectre prototypes have a drag coefficient of just 0.26, making the Spectre the most aerodynamic Rolls-Royce ever. That figure is expected to be even better once the production design is finalized, Rolls says. “111 years ago today, the Spirit of Ecstasy became an official part of Rolls-Royce,” says design director Anders Warming. “Yet, she has come to represent a spiritual direction for our brand. Her form perfectly captures the marque – she leans forward, expressing our relentless pursuit of progress, and her dress gracefully flows in the wind, echoing the serenity of our products in motion. For Spectre and beyond, she becomes lower and more focused; braced for unprecedented speed and the exciting future her presence will define.” The ornament is the product of 830 hours of design modeling and wind tunnel testing. Instead of drawing it out on paper or real-life sculpting, though, this Spirit of Ecstasy was designed via digital “sculpting” on a computer. That said, the actual construction of the ornament will continue to be finished by hand after undergoing its “lost wax casting.” This hand finishing process means that even in the age of computers, Rolls promises that every single ornament will be minutely different from the next — itÂ’s about charm.

Take a look at the shocking Rolls-Royce Next 100 concept

Rolls-Royce showed off its Vision Next 100 concept today in London, giving a look at what its vehicles might look like a century years from now. Each BMW brand will show its own concept this year; BMW's Vision Next 100 concept was an interesting mix of textile-like patterns with stretchy fenders and a very 2010s four-door coupe shape, but this Rolls-Royce concept looks more like a luxury version of a World Solar Challenge racer. The car's official title is 103EX, following the convention of recent Roller concepts. Whereas its BMW counterpart was perhaps a safe, predictable vision of the future, the Rolls is a striking vehicle and a big departure for the brand. Whether it works as a whole for you or not, it represents the kind of stylistic provocation that made ex-BMW stylist Chris Bangle a household name. While the early Bangle cars were extremely controversial, this Rolls concept is clearly the heir of his penchant for sharply creased character lines. Call the rocker panel crease flame surfacing if you want. The floating headlamps and blade-edged verticality of the fenders are classic Rolls: imposing and visually heavy, without necessarily being classically beautiful. The square, flat grille is, to my eyes, much less successfully integrated. It seems like Rolls had the perfect opportunity to evolve the trademark grille into something more contemporary. In 100 years, the brand will still need to lean on this sort of anachronism? That seems short-sighted. We'll have more on this concept from our man on the ground in London later today. Featured Gallery Rolls-Royce Vision Next 100 Concept View 27 Photos Design/Style BMW Rolls-Royce Coupe Autonomous Vehicles Concept Cars Future Vehicles Luxury

Freddie Mercury's silver Rolls-Royce auction will benefit Ukrainian war victims

Freddie Mercury, Queen’s exuberant front man, had a penchant for very expensive, very lux cars; a Lincoln, a Daimler, and his favorite, a 1974 Rolls-Royce Silver Shadow. The limousine, which chauffeured Mercury until his death in 1991 (he had no driverÂ’s license), is now on its way to a higher calling: ItÂ’s to be sold off next month at RM Sotheby's London auction, with proceeds going to the Superhumans Center, a charity supported by Richard Branson and others to provide aid for war victims in Ukraine and to fund construction of a hospital in Lviv. According to the Hagerty automotive site, MercuryÂ’s sister Kashmira drove the car for a time after her brotherÂ’s death. With 62,000 miles on the clock, it was eventually put up for auction in Britain and sold in 2013 and fetched GBP74,600, the equivalent of GBP131,098 (about $146,000) today. The car is painted a color called Silver Chalice and has a blue interior. It is powered by a V8 motor. The sedanÂ’s memory was kept alive in the Queen biopic, “Bohemian Rhapsody.” At the beginning of the film, the rocker is being delivered to the Live Aid concert in a silver Rolls (not MercuryÂ’s original, presumably). In other Queen-related news of note, band members Brian May and Roger Taylor authorized the release Thursday of a newly-discover song, “Face It Alone,” originally recorded in the 1980s. It was targeted for inclusion on “The Miracle,” QueenÂ’s 13th studio album, but didnÂ’t make the final release. The song was discovered by a team assembling an upcoming eight-disc Queen box set. “WeÂ’d kind of forgotten about this track,” Taylor said in a statement. “But there it was, this little gem. ItÂ’s wonderful, a real discovery. ItÂ’s a very passionate piece.” Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Freddie Mercury's Rolls-Royce View 11 Photos Celebrities Rolls-Royce Auctions Luxury Sedan