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Rolls-Royce reveals new Spirit of Ecstasy hood ornament for electric era

It’s a big day in Rolls-Royce land, as the mega-luxury British car company just revealed a new Spirit of Ecstasy hood ornament to grace its future vehicles. In the world of automobiles, the Rolls-Royce hood ornament is one of the most iconic, and now itÂ’s getting a new look for the electric era. Or as Rolls prefers, “she” is getting a new look. The first Rolls-Royce vehicle to wear this new Spirit of Ecstasy will be the upcoming Spectre electric car. Its design is tied to the brandÂ’s electrified future, too. Rolls-Royce says the new design is sculpted to both look and be more aerodynamic than the outgoing model. Instead of standing with legs straight, tilting at the waist and feet together, the new ornament is “braced for the wind, one leg forward, body tucked low.” Height-wise, the new ornament is 82.73 mm tall, while the outgoing ornament was 100.01 mm tall. Plus, the robes (they're not wings!) flapping behind her have been reshaped to be more aerodynamic and look more realistic. Left: Current Spirit of Ecstasy; Right: New Spirit of Ecstasy Why is aero such a great focus? Well, aero is everything when it comes to electric car range and efficiency. Rolls-Royce says its current Spectre prototypes have a drag coefficient of just 0.26, making the Spectre the most aerodynamic Rolls-Royce ever. That figure is expected to be even better once the production design is finalized, Rolls says. “111 years ago today, the Spirit of Ecstasy became an official part of Rolls-Royce,” says design director Anders Warming. “Yet, she has come to represent a spiritual direction for our brand. Her form perfectly captures the marque – she leans forward, expressing our relentless pursuit of progress, and her dress gracefully flows in the wind, echoing the serenity of our products in motion. For Spectre and beyond, she becomes lower and more focused; braced for unprecedented speed and the exciting future her presence will define.” The ornament is the product of 830 hours of design modeling and wind tunnel testing. Instead of drawing it out on paper or real-life sculpting, though, this Spirit of Ecstasy was designed via digital “sculpting” on a computer. That said, the actual construction of the ornament will continue to be finished by hand after undergoing its “lost wax casting.” This hand finishing process means that even in the age of computers, Rolls promises that every single ornament will be minutely different from the next — itÂ’s about charm.

Rolls-Royce Cullinan configurator delivers a near-bespoke experience

Earlier this month we configured a McLaren Senna with the assistance of two representatives of McLaren Special Operations. In that piece we wrote about few chances there are for the online "shopper" to get a feel for the coachbuilt experience; the Ferrari LaFerrari configurator offered just three color options, for instance, and Bugatti removed the few variables it presented for the Chiron. McLaren didn't build a public configurator for the Senna. It's the Rolls-Royce Cullinan to the rescue — at least for now — with a brand new configurator that can keep you busy for hours. The Cullinan configurator lists seven categories: Inspired Specs, Exterior Style, Exterior Options, Interior Style, Interior Options, Personalization, and Accessories. Inspired Specs comprises eight themes, such as the sassy Urban (Hero), and the self-evident Wellness or Indulgence. To play outside the lines, go to Exterior style to choose one of 16 colors, 23 Coachlines (pinstripes) in single or double lines, seven wheels, and two wheel detail options — whether or not to have the wheel centers matched to the body color. Polish the exterior details with four options for the Spirit of Ecstasy, a satin silver hood, or a tow hitch. View 30 Photos Take a breather and a cup of Lady Grey tea, then dive in again with the interior, starting with six potential "schemes" or a bespoke interior module. We haven't worked out the permutations, but you can create a wildly large number of different cabins with the 20 different interior colors. The seats alone offer color choices for the inserts, gussets, inners, main body, and valance and seat backs. You can specify a color for the sun visors. Harley Quinn would love it. And after all that, you've still got three more categories to work though. We chose a Cullinan in Anthracite, with a double coachline in Creme Light, on 22-inch wheels, and with a trailer hitch — to tow our Icon A5 amphibious plane, because we already have a Ford F-450 Super Duty for the boat. A Tan interior mixed with Seashell accents should be a fine place to hear nothing of the outside world thanks to Rolls-Royce's sandwiched windows. But we're considering going with Ardent Red instead, so we'll see you over at the configurator. Related Video:

Navigating the road time forgot in a Rolls-Royce Cullinan

The Rolls-Royce Cullinan glides evenly over the rutted single-lane dirt road, barely unsettling its passengers. Nobody is speaking in the lush cabin, not even my normally chatty 7-year-old.  All eyes are turned to the Delaware River gliding by, a dozen feet away, through a skim of skeletal hardwood trees. There’s no sign of humanity or habitation. ItÂ’s almost a scene in a movie. The Last of the Mohicans, perhaps.  Today we are exploring the Old Mine Road, and it is making us think of ghosts. Its 104 miles of asphalt and dirt make up one of the oldest continuously-used roads in America, stretching from New YorkÂ’s Catskills to the Pennsylvania Delaware Water Gap. The Lenape are thought to have first threaded a path here in the 1300s.  It is also a pathway wending its way through the NortheastÂ’s violent history, from bloody skirmishes between the original Native American inhabitants and European settlers to the Americans and Brits in the Revolutionary War. Little wonder that out here in the quiet, that history — and those ghosts — feel close. Amazingly, the 40-mile section in New Jersey that follows the eastern banks of the Delaware looks much like it did a hundred years ago. There are million-dollar views, but as part of the Delaware recreation area, no development is allowed.  Instead of the gated McMansions youÂ’d expect less than 1.5 hours from New York City, we are greeted by silent forest and twin lanes of bumpy or shattered asphalt. ThereÂ’s a section of dirt and gravel, narrowing to a single lane. Easy to imagine hundreds of years of horses and mules stamping down the thin path.  It is early spring and like everyone else, we have cabin fever. My wife, son and mother-in-law are sheltering-in-place at our country house in the Poconos. America is locked into a struggle with an invisible enemy. It seems a good time to get some historical perspective. If our ancestors lived and endured under harsh conditions, so can we.  There is nothing inherently unsafe or socially unacceptable about taking a short road trip on a virtually unused road, so we pack a lunch of cold pizza and snacks, and pile into the leather-bound, environmentally-controlled cocoon of the Rolls. We make our way to Kingston, N.Y., where the road begins. IÂ’m finally going to drive the entirety of the Old Mine Road.   Our Barney-purple Cullinan is a rolling sanctuary, a movable fortress of social isolation.