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A 1985 Ford Escort for $915,000? If it was owned by Princess Diana

What makes a used car worth more than the car itself? If it was owned by John Lennon. Or Muhammad Ali. Michael Schumacher, perhaps, or Stirling Moss. This year’s edition from the Hagerty organization of its “Power List” makes for amusing reading even if youÂ’re not on it. But you can make believe that you are. Essentially, the list, which was launched only last year, tracks the impact of celebrity ownership of a vehicle on its value, as measured by its worth at auction. Nearly 400 sales of celebrity cars and bikes have been analyzed from around the world by Hagerty using market data and “expert” analytics. Hagerty is aware, certainly, that famous folks — from royalty, sports, movies and music — grab gobs of attention from ordinary people. ThatÂ’s why the 2023 Power List comprises these categories: Art Cars, Racing Drivers, Movies and TV, Musicians, Royalty, Screen Stars, Sporting Icons. But you don't have to be a rock star or a F1 pilot to get listed: Princess Diana, besides an Escort Turbo RS that she owned between 1985 and 1988, numbered a convertible 1994 Audi 80 Cabriolet and a Jaguar XJS Cabriolet among her rides. HereÂ’s a look at some of the more notable entries: Racing driver category: In pole position was an unlikely titleholder, a 1976 Ford Bronco. This was the car bought new by legendary Canadian Formula 1 driver Gilles Villeneuve and untouched since his death; it sold at the Aguttes auction in Paris last December for $148,000, a huge 210% increase over the $47,800 that Hagerty would value a regular example in the same condition. Just a note: The list doesnÂ’t include race cars, only vehicles kept privately by the drivers. Musicians: A 1974 Rolls-Royce Silver Shadow had been Freddie MercuryÂ’s personal chauffeur-driven transport from 1979 until his death in 1991. Without celebrity ownership, Hagerty would value the Silver Shadow at a lowly $9,500, a car that would take a lot of time, effort and money to restore properly. But add in MercuryÂ’s aura and bids ended at $362,500. “ItÂ’s no surprise that MercuryÂ’s car dominated our Musicians list on the 2023 Hagerty Power List,” the company said. Movies and TV: For those readers now emerging from hibernation since 1968, the news is that the historic Highland Green Mustang from “Bullitt” remains at the top of the Power List for the second year running.

Rolls-Royce to auction first Dawn in America for charity

Want to get your hands on the first new Rolls-Royce Dawn to reach North America? The automaker will auction off the first of its new convertibles in the US at the Naples Winter Wine Festival in January. All proceeds will go to charity. The Dawn is the new drophead counterpart to the Ghost and Wraith. The four-seat convertible features a 6.6-liter twin-turbo V12 good for 563 horsepower and 575 pound-feet of torque, channeled to the rear wheels through an eight-speed automatic transmission for a 0-62 time of under five seconds. It's a suitable foil to the likes of the Bentley Continental GTC and Mercedes-Benz S-Class convertible. Rolls-Royce introduced the Dawn at the Frankfurt Motor Show just a couple of months ago, and will begin arriving at dealers in April. The example pictured here will be the first to arrive in North America. It'll be outfitted by the Bespoke division in Arctic White with a Deep Red roof and a corresponding interior with Indian Rosewood trim and unique treadplates. It's valued at over $400,000, but bidding will start at $335,000 at the wine fest scheduled for January 29-31 at the Ritz-Carlton in Naples, FL. Proceeds from the auction will go towards the Naples Children & Education Foundation. Rolls-Royce Motor Cars Offers Once-In-A-Generation Opportunity To Own The Sexiest Rolls-Royce Ever Built Bidder at the 2016 Naples Winter Wine Festival will become the first North American customer to receive the new Rolls-Royce Dawn WOODCLIFF LAKE, N.J., Nov. 4, 2015 /PRNewswire/ -- Bidders at the 2016 Naples Winter Wine Festival will have a truly exclusive opportunity to become the first North American customer to receive the sexiest Rolls-Royce ever built. The all-new Rolls-Royce Dawn marks a new horizon in the Rolls-Royce Motor Cars' lineup of pinnacle motor cars, and the brand has offered the very first delivery in North America to benefit Naples' charities. This Dawn will be offered at the Naples Winter Wine Festival to be held from January 29-31 2016 at The Ritz-Carlton Golf Resort in Naples, Florida with proceeds benefiting the Festival's founding organization, the Naples Children & Education Foundation. A true four-seater, Dawn is the most social of super-luxury drophead motor cars. Its effortless elegance and luxurious, yet approachable demeanor fits seamlessly into the backdrop of the 16th annual Naples Winter Wine Festival.

Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.