2013 Rolls Royce Ghost Base Sedan 4-door 6.6l on 2040-cars

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2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

Rolls-Royce sketching out SUV for possible 'late 2017' release

With each new story on the Rolls-Royce SUV, the Goodwood automaker comes off as more at ease with their reluctantly birthed yet necessary sport ute. Company design chief Giles Taylor told Autocar that his team is still "sketching to assess the viability of the concept," which to ours ears means they're trying to figure out if such a beast is even possible within the confines of the brand. If it is, Taylor says it will be "a shooting brake, not a crossover with a sloping roof. A proper SUV."
A different company source, unnamed, seems confident that Taylor's team will figure it out, telling the magazine it would start at 200,000 pounds ($335K US). However, that same source said the vehicle will be "a kind of Mercedes-GLK-plus-plus," which is a baffling description in several ways. More reasonable is the speculation that it will ride on Ghost, not Phantom, architecture and make its debut sometime around late 2017.
That Ghost platform is expected to take cues from the carbon, aluminum and steel bones that supported the BMW Vision Future Luxury concept shown at the Beijing Motor Show and destined for the 9 Series. Some of those tricks will also go into the next-generation Phantom, which Autocar says will come in 2017 and not 2020.

Watch the Rolls-Royce Cullinan tackle the sand dunes outside Dubai

The Rolls-Royce Cullinan is coming soon. The British automaker has made copious effort trying to keep the coming Cullinan from being considered just a crossover or SUV. The carmaker calls it an All-Terrain High-Sided Bodied Vehicle, and a feature as banal as a tailgate has been billed as a "luxuriously comfortable viewing platform." Yet when Rolls-Royce took a prototype Cullinan for testing in the Dubai dunes, they recorded their Phantom-based SUV ripping up the sand in ways you'd expect from a 30-year-old Chevrolet Blazer. As the Nurburgring became to cars, the dunes outside of Dubai have turned into a testing venue as useful as they are photogenic. Rolls-Royce's trip there follows a list of other luxury SUV makers, including Range Rover, Bentley, and most recently, Lamborghini. What caught our eye in this video is that outside of century-old, black-and-white photos of Charles Stuart Rolls hammering one of his early cars in contests like the 1906 Tourist Trophy, this is the first time we've ever seen Rolls-Royce do anything unabashedly racy off-road. It's as if they plucked Florida Man from the Soggy Bottom Mud Park, gave him the keys to a Cullinan and the challenge, "A case of Pabst says you can't break it." Fast forward to the 1:08 mark to get into the action. Obviously, we don't expect any Cullinan driver — save those Dubai hoons — to thrash a Cullinan like so. But it's nice to know the All-Terrain High-Sided Bodied Vehicle can do it. Related Video: News Source: Rolls-Royce [via YouTube] via Autoevolution Rolls-Royce SUV Future Vehicles Luxury Videos dubai rolls-royce cullinan