2013 Rolls-royce 4dr Sedan on 2040-cars

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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai

Rolls-Royce Black Badge Cullinan 'Blue Shadow' straddles Earth and space

Rolls-Royce has another special edition for stargazing types who might not have the schedules to stay up all night stargazing. Called the Rolls-Royce Black Badge Cullinan "Blue Shadow" Private Collection, its design honors the nebulous area where Earth's atmosphere ends and so-called "outer space" begins. Since the edges of our planetary terrarium blend into space, there's no useful coloring-book-like boundary. The International Aeronautics Federation uses an arbitrary height called the Karman line, which Hungarian engineer and physicist Theodore von Karman decided would be 100 kilometers above Earth because that's around where the last traces of aerodynamic lift petered out, giving way to "astronautics." The Cullinan Blue Shadow is a canvas for artistic representation of the Karman line and what lies beyond. The deep blue exterior color signifies the atmosphere's upper layers where the blackness of space suffuses the blue of our daytime skies. Contrasting satin jewelry in the front fascia suggests the silica and aluminum oxide whitewash applied to the thermal protection tiles on craft like NASA's Space Shuttle. The Spirit of Ecstasy was produced in 3D-printed titanium coated in a blue-tinted lacquer, the base inscribed with "Blue Shadow Private Collection." The Cullinan's 22-inch wheels are also dressed in a lacquer layer for dark translucence. Inside, the starlight headliner's been decorated with an embroidered moon composed of five colors, each color sewn in with a different technique and texture. The headliner's 799 white LEDs and 384 blue LEDs create a field of stars for Luna, Rolls-Royce engineers tweaking the twinkling effect in the LEDs "for an even more enchanting glow." The painted instrument panel and door cards transition from black up high to dark and then light blue below. Six layers of colors combine five blues with a black, providing another kind of twinkle thanks to blue and clear glass particles in the clearcoat. The Private Collection clock comes with blue anodized details and an engraved "Blue Shadow." The artwork created in the seats is a first for Rolls-Royce. Each seat's been perforated more than 75,000 times in a pattern representing the Earth as seen from space.