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Rolls-Royce drops top for a new Dawn

Last summer Rolls-Royce confirmed it's been developing a new convertible, and now it has given that droptop a name: Dawn. Though Goodwood has not exactly been forthcoming with the details, the new Dawn is widely expected to serve as the convertible version of the Wraith fastback coupe. Its arrival would complete the expansion of the "entry level" Rolls-Royce family (if a relative term has ever been more so) alongside the Ghost, Ghost Extended Wheelbase, and the aforementioned Wraith to mirror that of the Phantom range above it. Now if you're thinking that the name Dawn doesn't convey the same supernatural "spirit" as the other nameplates in Goodwood's lineup, you're right. The press release below speaks of opportunity and the promise of a new day, and of course the name conveys as well the letting in of the sunshine (in this case) through its opening roof. But the handle also borrows from the company's considerable history. The original Silver Dawn was a highly exclusive cabriolet, of which Rolls only built 28 examples between 1950 and '54. It was the first Rolls-Royce to feature bodywork built in-house, and the company promises the new Dawn will offer extensive customization options as well. The Dawn has already been shown to dealers at a conference in LA, but we'll have to wait until early in the new year to see it for ourselves. Related Video: ROLLS-ROYCE MOTOR CARS ANNOUNCES A NEW DAWN FOR SUPER-LUXURY MOTORING 12 May 2015, Los Angeles, California Rolls-Royce Motor Cars today announced the name of its forthcoming new car. The new model, an exciting and sensuous drophead, will be known as Rolls-Royce Dawn. The car was unveiled to representatives of the marque's 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California today. "Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date," said Torsten Mueller-Oetvoes, Chief Executive Officer. "Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one's senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world's social hotspots." Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith.

Rolls-Royce Dawn becomes two-seater Silver Bullet convertible

Rolls-Royce has transformed the Dawn, the only convertible in its range, into a two-seater roadster named Silver Bullet. It's a limited-edition model that's part of the company's client-commissioned Collection Cars line. The stately Silver Bullet is "a contemporary interpretation of the classic roadster spirit and driving experience," according to the BMW-owned firm. It's clearly based on the Dawn, both models share their front and rear fascias, but it's finished in a specific hue named Brewster Silver Paint that's a tribute to past Rolls-Royce models, like the Silver King and the Silver Silence. Subtle black trim add a finishing touch to the low-key design. Bigger modifications are found inside, where designers removed the Dawn's rear seats and replaced them with a tonneau cover the brand calls an Aero Cowling. It features a finisher made with vapor-blasted titanium. The images released by Rolls-Royce don't fully reveal the Silver Bullet's interior, but it previously noted each example will feature an open-pore carbon fiber insert and a quilted transmission tunnel inspired by leather jackets. We'd expect nothing less from the purveyors of the most expensive regular-production SUV in the world. Power likely comes from the Dawn's 6.6-liter V12 engine, which is twin-turbocharged to 563 horsepower and 605 pound-feet of torque in its standard configuration. We think the 593-horsepower, 620-pound-feet evolution of the 12 found in the Black Badge model would suit the roadster's touring intentions much better, however. It was designed to be driven, and the brand will organize road trips to encourage owners to put miles on their Silver Bullet rather than storing it in a heated garage for a couple of years and later selling it at a big-name auction. Rolls-Royce noted it will build 50 examples of the Silver Bullet, though how many have been earmarked for the American market hasn't been revealed yet. Pricing information remains under wraps, too, but keep in mind the standard Dawn carries a base price of approximately $350,000 before options enter the equation. Autoblog asked whether any build slots remain available, and we'll update this story if we learn more. Related Video:    

Rolls-Royce looks to the heavens with diamond-encrusted Celestial Phantom

The Middle East is a vital market for Rolls-Royce, particularly in the Gulf emirates. So the British automaker wouldn't let the region's premier auto show go by unnoticed, and to that end has rolled into the Dubai Motor Show with an array of special editions.
Chief among them is the Celestial edition Phantom, a customized limousine that initially debuted at the Frankfurt Motor Show but has returned to Dubai with the addition of 446 diamonds hand-set into the door panels, center console and cabin privacy partition. Taking the spirit of the Phantom's trademark starlight headliner even further, the Celestial edition reproduces overhead the constellations exactly as they were on the evening of January 1, 2003, when Rolls-Royce delivered the first Phantom to its owner, as verified by the South Downs Planetarium in Chichester, England.
The Bespoke division also fitted the Celestial Phantom with inky blue leather, special glassware and a custom picnic set. The wheel hubs are also engraved and the Spirit of Ecstasy hood ornament uplit, demonstrating just a few of the possibilities awaiting those with the means not only to buy a new Rolls-Royce, but also commission special features from the Bespoke department.