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Rolls-Royce gives up on electric, diesel models in favor of hybrid

Rolls-Royce is not what you might characterize as one of the greenest automakers on the market. Its vehicles tend to be rather large, saddled with lots of plush leather, thick carpets and wood trim, and powered by twelve-cylinder engines in excess of six and a half liters. But that doesn't mean that the stoic British automaker isn't trying to clean up its act, even if its customers haven't responded in kind. Rolls did not receive a single order for the all-electric Phantom. A few years ago, Rolls-Royce showcased an all-electric Phantom prototype called the 102EX (pictured above) and sent it on a global tour to demonstrate to customers around the world. But in speaking to company representatives, Autocar reports that Rolls did not receive a single order for such a vehicle. Nor did customers respond favorably to the idea of a diesel Rolls-Royce. Prospective and existing clients exhibited "significant hostility" towards the idea, despite a diesel prototype that was "effectively inaudible" in comparison to the existing gasoline models while delivering torque-driven performance which the company characterized as "impressive" while significantly reducing carbon emissions. As a result, the diesel project was killed off just like the electric one. That doesn't mean that Rolls-Royce is giving up, though. In the wake of the diesel and electric projects, Goodwood is reportedly proceeding with a hybrid powertrain borrowed from parent company BMW, which offers a wide array of hybrids including versions of 3 Series, 5 Series and 7 Series sedans, the X6 crossover and the i3 and i8 PHEVs.

Rolls-Royce's next bespoke project is a Dawn-based two-seater roadster

After the Sweptail, a customer-commissioned one-off coupe unveiled in 2017 and priced at $13 million, Rolls-Royce is transforming the Dawn into a two-seater roadster inspired by some of the opulent cars it made during the 1920s. The BMW-owned company released a quartet of early design sketches to preview the model. It's visibly based on the Dawn, which is a topless evolution of the Wraith, but it gains a tonneau cover that Rolls-Royce refers to as an Aero Cowling. Dark trim on both ends and a model-specific shade of silver add a finishing touch to the look. Although the interior images reveal little, Rolls-Royce noted every Silver Bullet will feature an open-pore carbon fiber insert and a quilted transmission tunnel whose design is inspired by leather jackets. All told, the company promised its next limited-edition car will "meld the nostalgia of the past with the sophisticated innovation of the future." Needless to say the Silver Bullet will be made almost entirely by hand in Goodwood, England. The firm made no mention of mechanical modifications. Power will likely come from the Dawn's 6.6-liter V12, which is twin-turbocharged to 563 horsepower and 605 pound-feet of torque in its standard configuration. We expect the Silver Bullet will benefit from the 593-horsepower, 620-pound-feet evolution of the V12 found in the Black Badge model, because the extra power would suit the model's touring pretensions rather well. Just 50 units of the Dawn Silver Bullet will be available worldwide. Pricing hasn't been announced yet, but keep in mind the standard model carries a base price of approximately $350,000. The company will encourage owners not to stash their roadster in a heated garage as an investment by organizing road trips they can participate in. Related Video:    

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.