2010 Rolls-royce Ghost on 2040-cars

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Rolls-Royce considering carbon coachbuilding?

There's any number of applications in which you might expect to find carbon fiber on an automobile, but a Rolls-Royce is not one of them. That could change in the near future, however, as the super-luxe auto marque is reportedly looking into using the lightweight material on a range of special models.
The idea, according to Edmunds, would be to rebody certain models in carbon fiber as a sort of in-house coachbuilding operation for discerning customers looking for something a little different from what the neighbors in the next mansion or ivory tower over have in their gold-paved driveway. While the carbon-fiber bodywork might help shave off some of the weight from a range of cars that tip the scales at 5,500 pounds or more, the principal notion here is exclusivity.
The business case for these bespoke automobiles apparently stems out of two developments. For one, the vast majority - over 90 percent - of Rolls-Royce customers opt for some manner of customization or another. For another, parent company BMW has been working hard to reduce the cost of carbon-fiber production in particular for the new i3, and that expertise could turn these premium-priced creations a greater cash cow for Rolls-Royce than the development of a sport-utility vehicle ever could.

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

2022 Rolls-Royce Cullinan Review | Three things I learned driving a $429,400 SUV

TROY, Mich. — Rolls-Royce is the epitome of the vehicle as a luxury good. It has features that are expensive and luxurious rather than functional, and they create an image that separates a Rolls-Royce from almost everything else, save perhaps Bentley. I recently spent a few days in the 2022 Rolls-Royce Cullinan, the brandÂ’s first and only SUV. ItÂ’s a legit people-hauler. Good luck getting your retriever and her food in the Ferrari Purosangue, but the Cullinan borders on a #vanlife operation. HereÂ’s three things I learned after driving in the opulent $429,400 Cullinan.  Fear not, itÂ’s easy to drive The intimidation factor is not what I expected. The Cullinan is about as long as a Chevy Tahoe and four inches wider. It does not drive that way. The steering is light but direct and communicative. Factor in four-wheel steering, and itÂ’s like driving a much smaller car. The driverÂ’s seating position is excellent and provided a clear view of my surroundings. With the Spirit of Ecstasy hood ornament leading the way, it felt majestic. ThatÂ’s what Rolls is going for, but the setting also gave me confidence with both corners clearly visible. It doesnÂ’t matter how much a car costs if you feel like you know what youÂ’re doing. RollsÂ’ famous Magic Carpet Ride makes for perhaps the smoothest experience IÂ’ve had in any car or SUV. The suspension is always adjusting, and almost no bumps or potholes could bother me or my passengers. It really is next-level comfort. Given that the chassis is working with 22-inch wheels, itÂ’s all the more impressive. The V12 engine puts out 563 hp and 627 lb-ft of torque. Get on the throttle and it will move, but with decorum. Yes, thereÂ’s an aura IÂ’ve driven plenty of luxury cars that donÂ’t live up to the hype. The Cullinan is not one of them. My Rolls had the Shooting Star headliner, a $7,975 option that turns your vehicle into a rolling planetarium. ItÂ’s one of those features that sounds contrived until you experience it. The celestial sky is mesmerizing, and when your passengers see the shooting-star feature, get ready for the oohs and ahhs. Rolls first launched the headliner in 2006 as a custom option, but now itÂ’s on most of its vehicles. The stars are illuminated by fiber-optic cables and six powerful light cannons, according to Rolls-Royce, and thereÂ’s up to 1,600 hand-cut holes in the headliner. You can personalize the constellations.