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Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour

2024 Rolls-Royce Spectre First Drive: Electric Rolls is still a Rolls

The introduction of a new EV model usually represents a revolutionary moment for a car brand. The car is typically a departure from the norm, not just in fuel source but design and overall character. They’re usually a break from tradition and/or a beacon pointing in a whole new direction. Then thereÂ’s the new 2024 Rolls-Royce Spectre. ThereÂ’s nothing about it that feels revolutionary, which largely speaks to what came before. WeÂ’re talking about a Rolls-Royce here. They were always whisper-quiet with a V12 engine judiciously doling out gobs of effortless torque without fanfare. You know, like electric motors do. Or rather, as electric motors can. Forget about sledgehammer-to-the-chest launches in the Spectre – Rolls-Royce specifically tuned the throttle to elegantly roll into its power, much as it did, partly by necessity, with a V12. You can imagine the torque curve looking more like an airplane taking off than a rocket. Once underway, speed builds rapidly and passes are made effortlessly. Again, like a V12. The Spectre also looks like a V12 could still be lurking beneath the vast bonnet even though it was 100% EV from the get-go. There was no effort to reimagine Rolls-Royce for the electric era with cab-forward proportions or “Blade Runner” styling cues. The front is sleeker to be sure, for the purposes of design and aerodynamics, with even the Spirit of Ecstasy hood ornament being nipped and tucked to eliminate turbulence that occurred behind the most recent rendition. The overall drag coefficient of 0.25 is certainly commendable for something that retains a blunt front end complete with the must-have “Pantheon” grille that ensures no one will mistake this for anything other than a Rolls-Royce. That it's softly illuminated by 22 LEDs ensures identification at all hours. 2024 Rolls-Royce Spectre in Morganite pink action front three quarter View 32 Photos Once inside, you sit lower in the Spectre than past models, including the similarly two-door Wraith. The resulting view through the gun-slit windshield over the long, imposing hood and raised dashboard is reminiscent of pre-war, ultra-luxury cars from Rolls-Royce, Duesenberg and others. When I mentioned that observation to Rolls-Royce CEO Torsten Muller-Otvos, his eyes lit up as if to say, “Eureka!” That was exactly what Rolls was going for – it had nothing to do with the powertrain.

On this Rolls Ghost, diamonds are forever in the paint

Diamonds, the hardest rocks in the world, are found in everything from jewelry to tools – and now automotive paint. Rolls-Royce, a company happy to help paying customers indulge in one-of-a-kind, specially customized cars, has produced a long-wheelbase Ghost with a paint job featuring 1,000 crushed diamonds. It's called "Elegance," which seems like a pretty fitting name. One thing is for sure, the paint is dazzling in these photos. So the two months Rolls-Royce spent testing diamond paint finishes seem to have paid off. The rest of the car is a bit more run-of-the-mill Rolls-Royce, which is to say still pretty custom. It has hand-painted coachlines in red and black along the flanks, and the 21-inch wheels have matching red pinstripes. The color scheme is continued inside. Up front, everything is black, from the leather seats to the wool carpets. The sea of black is punctuated by red stitching and piping on the seats, as well as open-pore oak wood trim on the dash. In the back, the seats are a lighter gray leather with the same red stitching and piping. Our favorite part, though, is the plaid upholstery that lines the space in the front seats into which the rear tray tables fold. The car will be on display at the Geneva Motor Show alongside a few other older Rolls-Royce Bespoke models. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.