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Rolls-Royce reveals Year of the Dragon-themed customer commissions

Most buyers who order a new Rolls-Royce customize it through the brand's Bespoke department, and four recently requested a car inspired by the Year of the Dragon, which starts on February 10 in China. The company is highlighting the meticulous design changes it made. The batch of four Lunar New Year-themed cars is split into three units of the Phantom Extended and one example of the Cullinan. And, surprisingly, not all of them are headed to the Chinese market; Rolls-Royce says that the orders came from three different continents. Its designers started by creating a dragon logo specifically for the four builds. It's hand-stitched or hand-painted depending on the application. Red has historically been associated with the Year of the Dragon, it represents prosperity and good fortune in Chinese culture, and it defines the look given to three of the four cars (the fourth hasn't been unveiled yet). One of the Phantom Extended models is finished in a two-tone Cherry Red and silver livery with hand-painted Phoenix Red pinstripes and the dragon logo on each fender. The Cullinan is finished in Selby Gray and Cherry Red with white pinstripes and logos, while the second Phantom is black with Phoenix Red pinstripes and no dragon logos.  Painting the dragon logo that appears on the dashboard in three of the four cars is a complex, multi-step process that takes over two weeks. Rolls-Royce notes that the logo is the work of one artist who overlays multiple shades of red in four individual stages to achieve a 3D effect. Look up and you'll see another dragon; it's in the Starlight headliner. It consists of 677 stars that shine to create a dragon's shape and an additional 667 stars spread out across the panel. Designing this headliner took over three months and making it requires over 20 hours. There's no word yet on how much Rolls-Royce charged for each commission, but we're guessing price wasn't a concern.  Related video:

2021 Rolls-Royce Ghost Extended is a lavish living room on wheels

Rolls-Royce made the second-generation Ghost about 3.5 inches longer than its predecessor. If that's not enough, the British firm just unveiled a long-wheelbase variant named Extended that gains another seven inches. Company boss Torsten Muller-Otvos explained the Ghost Extended was developed for customers who want to be driven during the week, but who prefer to drive themselves on the weekend. His team's challenge was to carve out more space for the rear passengers without compromising the sedan's handling, or significantly altering its proportions. To that end, stylists extended only the rear doors and the sheetmetal around them. Rolls-Royce hasn't released images of the front part of the cabin; it's what's out back that counts. Business-class-like individual Serenity Seats are offered at an extra cost (even the ultra-rich have to tick option boxes), and the BMW-owned company proudly noted it allocated a spectacular amount of resources to developing the perfect in-car champagne cooler. Nestled between the rear seats, it has two operating modes: it chills non-vintage champagne to precisely 6 degrees Celsius, and vintage champagne to exactly 11 degrees. Rear-seat passengers can sit back, sip Dom Perignon Rose that costs as much as a Nissan Sentra, and enjoy more legroom than many people have in their living room. Only the Phantom Extended offers a more spacious cabin, the firm claims. Alternatively, they can work on-the-move thanks in part to the in-car Wi-Fi hotspot. Rolls-Royce made no mechanical changes, meaning the Extended uses the same 6.75-liter V12 as the standard-wheelbase model. It's twin-turbocharged to 563 horsepower and 627 pound-feet of torque, and it spins the four wheels via an eight-speed automatic transmission. All-wheel steering comes standard, and one of the most advanced suspension systems in the world ensures the Ghost delivers the Magic Carpet Ride buyers expect. Ghost Extended deliveries will begin during the fourth quarter of 2020. Rolls-Royce hasn't announced pricing information, but the sedan likely costs over $350,000 before options — and champagne — are factored in. Related Video: Featured Gallery 2021 Rolls-Royce Ghost Extended, official images View 10 Photos Rolls-Royce Luxury Sedan

2018 Rolls-Royce Phantom spied on the inside

The Grey-Poupon set has a new digital reality in store for 2018. Or at least its drivers will. Today we've captured the next-generation Rolls-Royce Phantom during testing, and decadent sedan will feature a digital instrument panel. These photos show large screens in front of the driver and on top of the center stack – a marked change from the traditional dials. This digital cluster is among a slew of changes that will dramatically update the Phantom. It will also run on a new aluminum platform, which will underpin all Rollers from 2018. The coupe and Drophead coupe will also be killed off with the outgoing seventh generation, which has run for 13 years. Rolls-Royce said from the start the new ultra-luxury sedan would feature significant updates. In a statement, chief executive Torsten Mueller-Oetvoes called it "a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations." Still, the eighth Phantom will look like, well, a Phantom. Despite the "enhanced ... design innovations" Mueller-Oetvoes is pitching, the exterior styling looks largely evolutionary. We're expecting another Roller staple, the traditional V12, to provide the usual mustard-hauling power. Related Video: Featured Gallery 2018 Rolls-Royce Phantom View 10 Photos Image Credit: CarPix Design/Style Spy Photos Rolls-Royce Technology Infotainment Luxury Sedan rolls-royce phantom