2014 Rolls-royce Wraith Coupe 2d on 2040-cars

Auto blog

Is your brain predisposed to make you love Rolls-Royce?

XCAR has taken a look at what could very well be one of the most quintessential British cars ever built: the 1973 Rolls-Royce Corniche. The question at hand is whether or not expensive luxury items like artisan foods, designer clothing and yes, high-end automobiles are worth their monetary cost. Do they bring some undefined additional value to the table over their low-buck counterparts, or are they simply an excellent way to part a fool from his dollar bills? While the video below can't comment on four-course meals or $400 jeans, our valiant host does have a word or two on the joy a Rolls-Royce can bring to your life.
That's even true of a model like the '73 Corniche. Built during one of the darker days of the company's history, the convertible was designed and manufactured by an automaker on the verge of collapse. Still, it manages to hold on to that essential spirit of luxury so crucial to the Rolls-Royce brand. Check out the video below to see what we mean.

Rolls-Royce celebrates brand's 120th with Ghost Prism

The Ghost might be Rolls-Royce’s smaller, “entry-level” car, but those words donÂ’t mean much when referring to the storied British automaker. With an almost $350,000 starting price, the Ghost is nearly as exclusive as its larger counterparts, but the recently announced Prism model will be even harder to get. Rolls said it would produce just 120 units of the car to celebrate its 120th anniversary in 2024, though itÂ’s unclear how many are already sold. As these things typically go, high-value clients and famous people tend to get the first crack at exclusive models, as theyÂ’re meant to be rolling advertisements for the brand. Last year was the brandÂ’s best ever, as it moved more than 6,000 vehicles in 2023, with America and record growth in the Middle East leading the charge. The automakerÂ’s demo car came in Gunmetal gray, which it said took 16 hours of hand polishing and a ten-step process that involves four layers of paint application. A high-gloss black-gray color is applied to the grille and trunk lid, which involves polishing the paints to such a high-gloss finish that they appear metallic. The dark colors highlighted with bolder hues are meant to convey the appearance of a prism, hence the carÂ’s name. Buyers can choose between four accent colors: Forge Yellow, Mandarin, Phoenix Red, and Mandarin. The color is applied to the brake calipers, lower bumper inserts and coachline, which Rolls said is a styling element that ties together the “mechanical, aerodynamic, and sculptural elements of Ghost.” Inside, the car gets Rolls-RoyceÂ’s famous Starlight Headliner with 1,040 individual LED “stars” across the interior roof. While these exclusive features are selling points for the Ghose Prism, Rolls said buyers still get access to its entire catalog of colors, materials, and options. Most people extend the automakerÂ’s already extreme purchase prices by several thousand dollars, pushing the average purchase price far above what we see on paper. Related Video

Artistic Rolls-Royce Phantom challenges the Cybertruck for 2019's most polarizing ride

Rolls-Royce has been getting in touch with its artistic side all throughout 2019. With a variety of custom features, bespoke options, and exclusive partnerships, Rolls-Royce has shown a Phantom with a rose garden interior, a basket of pastel-colored rides for Pebble Beach, and a red Phantom that supports AIDS research, among others. Each model stands out for its own reasons, but none are remotely as visually eye-popping as the newest project, a Phantom by U.S. artist Bradley Theodore.  Although no official announcement was made, Rolls-Royce of Abu Dhabi posted the polarizing work across its social pages. The batch of photos might immediately look a bit, umm, messy, but the style perfectly aligns with his usual themes. Theodore, who is from Turks and Caicos and was raised in New York City and Miami, is known for his bold use of color. He and Rolls-Royce have partnered up in the past, and he previously painted a Wraith. He's also created unique interpretive paintings of other Rolls-Royce cars, the Spirit of Ecstasy, and the R-R badge. Those pieces can be seen on his website. This Phantom's new skin combines shades of blue, purple, red, yellow, and white over a dark paint job. Some lines follow the Phantom's curves and edges, while others create new shapes. Inside, there's two-toned dark blue and cream leather,  blue contrast stitching and glossy wood accents. A starlight headliner adds some sparkle to the package. Explore the full work of art in the gallery below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.   Related Video: