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2018 Rolls-Royce Phantom First Drive | When only the best will do

Lucerne, Switzerland – Every car, regardless of where it is designed, built, or sold, can be described as a series of compromises. From economy hatchbacks to midsize sedans, fullsize pickup trucks to hybrid supercars, meeting a very specific set of criteria means intentionally missing all the rest. And so it is with the Rolls-Royce Phantom. Except that the only compromise worth talking about is that the buyer must possess a price-is-no-object desire for perfection. Before handing over the keys to a brand-new, eighth-generation Phantom, and shortly after rattling off nearly every positive-tinged adjective in the English language, Rolls-Royce communication director Richard Carter tells us that this car represents "the best that humankind can do in terms of luxury automobiles." A heady claim, but as it turns out, one that is difficult to dispute. Perhaps the biggest single element that advances this new Phantom past the model it replaces is Rolls-Royce's new Architecture of Luxury, a ground-up spaceframe platform that doesn't share its bones with any other product currently under the BMW umbrella. Not only is it 30 percent stiffer than the seventh-gen Phantom, the new architecture is flexible enough that it will form the basis for all future Rolls-Royce products. "Project Cullinan and eventually the next Ghost, Wraith, Dawn will ride on this architecture, as well as future coachbuild projects," said Philip Koehn, Director of Engineering for Rolls-Royce. Rolls-Royce goes to great pains to make the Phantom as malleable to the whims of its customers as possible. Besides the obvious paint and interior color choices – of which there are a great many – there's now a so-called Gallery option that makes up a large portion of the dashboard. It's a glass-enclosed space designed to house just about anything a Phantom customer could possibly want to put on display. We saw some beautiful ceramic work, jewel-like shell designs, and even a swath of iridescent feathers. Directly in front of the driver is a digital gauge cluster designed to mimic the look of traditional dials. It's resolution is high enough that individual pixels can't be made out from the driver's seat. We think some classically styled gauges would be more in keeping with the Phantom's mission statement, but that's our only gripe inside, and it's minor.

Someone turned a Rolls-Royce Ghost into a real Crazy Taxi

One of the unexpected perks of the Autoblog office is that we get to see some pretty amazing cars, and not just what's in our review fleet. Right next door is Platinum Motor Cars, a premium used car dealer, and while they have some pretty stunning exotics on display, we noticed something a bit more unusual this week. And this Rolls-Royce Ghost is certainly unusual: It features a vinyl wrap that makes it look like a rusty yellow taxicab. The distinctive logo on the rear door also shows that this Ghost is a rolling tribute to Sega's classic arcade racer Crazy Taxi. Fortunately, we haven't seen it tearing through outdoor restaurants and up sidewalks like you might in the game. We wanted to know more about the car, so we talked to Jonathan Smith from Platinum Motor Cars. He told us that he and the car's owners participate in various cross-country rally events and they needed a car for the Motor City Rally on August 3. Smith explained they picked up a Ghost they weren't worried about putting miles on, and because, as he put it, they "are kids at heart," looked to a video game from their past for inspiration. Smith said they were in a tight spot getting the car wrapped, since the Ghost arrived only two days before the start of the rally. But he explained they were fortunate Envy Auto Group was able to finish the job in just 36 hours. This car also continues their trend of using fun cars for their rallies. Smith told us about the various themes they've had for past vehicles such as a Love Bug-themed Audi RS7, and a "Family Truckster" Mercedes-Benz E63 wagon. The latter of which got the complete olive green and faux wood color scheme to match the movie car. Smith said that the Motor City Rally was the only rally the Ghost will participate in, but they will show it at the M1 Concourse Cars and Coffee, at the Woodward Dream Cruise, and probably a few other local events. So if you happen to be in the Birmingham area, keep an eye out for the yellow Rolls. It's hard to miss. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Jonathan Smith / Platinum Motor Cars Auto News Toys/Games Rolls-Royce Luxury Sedan video games rolls royce rolls-royce ghost

Evolutionary Rolls-Royce Phantom replacement captured for first time

I saw a heavily camouflaged car on the road yesterday. I managed to get up close, but even then, I couldn't tell what it was. That's just the way it is sometimes – you don't always know what you're looking at. But there's no such uncertainty with this latest set of spy photos, though. This is very obviously a new Rolls-Royce. And it's huge, most likely the replacement for the long-serving Phantom, and what we're seeing here is surely the long-wheelbase model. It will be joined by a short-wheelbase version, but you'll want to break out your best princess wave to say buh-bye to the slow-selling Phantom Coupe and Drophead convertible. Despite its immense size, our spies claim the Phantom's footprint shouldn't change much with the next-generation model. That said, it will be far, far lighter than the today's nearly 5,900-pound Phantom. Expect a lot of aluminum, and even some carbon fiber when the new sedan debuts. It might end up lighter, but the new Phantom will still be easily identifiable as a Rolls. There's lots and lots of space behind the B-pillar, and like the current car, the C-pillar is expansive and feeds into a short, drooping rear deck. Up front, the current Phantom's overall style is set for a small evolution, with rectangular lights flanking a powerful, polished, rectangular grille. As buyers of $400,000 luxury sedans can usually afford fuel, it shouldn't be a surprise to hear that Rolls will soldier on with a stout V12 engine under the hood. As for rumors of a plug-in hybrid model, if it happens, it won't show up until after the 12-cylinder car's debut. That glitzy event will likely come at a 2017 auto show. European shows like Geneva or Frankfurt are safe bets, but we wouldn't be surprised to see the new Phantom bow at an event more focused on the brand's exceptionally wealthy clientele, like Monterey or even Villa d'Este. Check out the full round of spy images up top.