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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

2021 Rolls-Royce Ghost gets high-tech suspension, AWD, rear-wheel steering

The first-generation Rolls-Royce Ghost started life as a BMW 7 Series, and in 10 years on sale became the best-selling model the brand has known. That sedan ended production last year, leading Rolls-Royce to begin the process of introducing us to the second-generation Ghost. Having abundant feedback from customers about what they'd like in the new model, and, more importantly, having listened to the feedback, Rolls-Royce realized it would need to start from scratch. Engineers modified the aluminum-intensive Architecture of Luxury that supports the Phantom and Cullinan to fit the Ghost's needs, in standard and Extended Wheelbase spec. Instead of the predecessor's rear-wheel drive, the coming Ghost will get standard all-wheel drive. And taking another page from the big brother Cullinan, the entry-level offering will come with rear-wheel steering, too. Going beyond the other two models in the brand's lineup, the Ghost will be the first to fit what Rolls-Royce calls its Planar suspension that brings together three technologies. The first is an upper wishbone damper unit that's been three years in development, placed above the front suspension. The automaker didn't go into details, but the damper unit is said to provide an improvement on the brand's "hallmark magic carpet ride and dynamic abilities." The Flagbearer camera system monitors the road surface ahead to prepare the suspension, a technology offered on the Mercedes-Benz S-Class for a few years now. The third Planar trick is a satellite-aided transmission, wherein the ZF eight-speed automatic "draws GPS data to pre-select optimum gear for upcoming corners," a technology already in use on the Phantom. The bodywork won't stray far from what we know; designers wrapped Spirit of Ecstasy opulence into a discrete package. Inside, the gauge cluster will go digital inside three fixed instrument bezels, next to a widescreen infotainment display, and driver assistance features could include everything from night-vision to some advanced self-driving capability. Under the hood, we expect the same 6.75-liter V12 utilized by the Phantom and Cullinan, with something like 560 horsepower. The global situation pushed the Ghost's launch back, we're told. Deliveries should begin early next year, with a debut sometime between now and then. The first-gen ran $314,400 in standard length, $348,400 in EWB guise.

Rolls-Royce Landspeed Collection honors record-breaking pioneer

The Rolls-Royce Wraith coupe and Dawn convertible might not be long for our market, but that doesn't mean they're being wholly ignored by their maker. In fact, Rolls-Royce just announced a new limited edition of the stylish pair: the Landspeed Collection. The Landspeed Collection cars honor 1930s speed record-holder Captain George Eyston, who achieved three land speed records, culminating in a run at 357.497 mph in 1938 at the Bonneville Salt Flats. The Rolls-Royce connection is that Eyston's car, the Thunderbolt, was powered by a pair of Rolls-Royce V12 aero engines. Each displaced 37 liters and produced more than 2,000 horsepower. Unlike the Thunderbolt, the Wraith and Dawn are powered by a single V12 engine, and its output is unchanged from stock. Nor do the Landspeed Collection Wraith and Dawn adopt the record-setting car's triple axles, eight wheels, and large triangular tailfin. More's the pity. Instead, the models are based on the Wraith and Dawn Black Badge. They're painted a two-tone Black Diamond Metallic and Bonneville Blue (a light silver-blue that's specific to this model). Among the unique details: dashboard engraving that mimics the fissured texture of the salt flats, an image of the Thunderbolt's silhouette embossed on the front tunnel, and a special clock that adopts some of the markings of the Thunderbolt. The Starlight Headliner is said to exactly match the night-sky appearance on the date when the final Thunderbolt speed record was set. Rolls-Royce will build 35 examples of the Wraith coupe and just 25 of the Dawn convertible. But even if you're as speedy as Captain George Eyston himself, you won't be quick enough to grab one — they're already sold out.