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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Rolls-Royce SUV depends on fortunes of BMW X7

The on-again, off-again discussion regarding the rumored Rolls-Royce SUV seems to be back in the "maybe" camp now. In February, we heard that Rolls-Royce was considering adding an SUV, but then in April, another report said that these rumors had been shot down. Automobile is now saying that this ultra-luxury SUV could be determined by the success of the equally uncertain BMW X7 (on which the R-R SUV would be based), which we've heard little on since 2011.
Although the article is based solely on speculation, there are some interesting details about such a potential Rolls-Royce, including a plug-in hybrid drivetrain using a twin-turbo V8 (not a V12) and a chassis and body built in South Carolina with final assembly taking place in Goodwood - where all Rolls-Royce cars are built. We could also assume that a green light for a Rolls-Royce SUV would be based on the success of rival SUVs like the Bentley Falcon and Maserati Levante.

Rolls-Royce builds the Sweptail, a beautiful one-off boattail coupe

When it comes to custom-built cars, Rolls-Royce rarely fails to impress. Its latest creation is this one-off coupe called the Sweptail. According to Rolls-Royce, it was commissioned by a collector of bespoke machinery, and the car's design inspiration was the coachbuilt Rolls-Royces of the 1920s. The end result is an enormous Rolls-Royce coupe with a beautiful trailing boattail design. It looks like a hyper-expensive boattail Buick Riviera in the best way possible. A glass roof sheds light on a particularly plush interior. There are only two seats in the massive coupe. Where rear seats would have gone, are shelves made of wood and glass for storage. Wood veneer, consisting of ebony and paldao, is found everywhere in the car, even in the cargo areas. The darker wood trim is also accompanied by light colored leather. The Sweptail has a few little tricks up its sleeve, too. Opening the suicide doors on either side will reveal platforms for attache cases. The cases are designed to carry the occupants' laptop computers, and they're constructed from carbon fiber, wrapped in leather, and finished with aluminum and titanium hardware. Between the seats is a chiller that comes complete with crystal champagne flutes and a bottle of champagne from the year the owner was born. The trunk is also filled with custom-fitted luggage. Being a one-off, you won't be able to buy one of these coupes yourself. But it does show the capabilities of Rolls-Royce for doing special automobiles. And, who knows, if you have the money and connections, you might be able to have your own unique Rolls-Royce commissioned. Related Video: Featured Gallery Rolls-Royce Sweptail View 14 Photos Image Credit: Rolls-Royce Rolls-Royce Coupe Luxury Special and Limited Editions