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BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour

Rolls-Royce debuts super limited Ghost Mysore edition

Rolls-Royce is celebrating the history of India with its latest, extremely limited edition of the Ghost Extended Wheelbase called the Mysore Collection. Just three of these specially upholstered versions are being made. These Ghosts are dedicated to Mysore, India, and to the Tipu Sultan there in the 18th century. They receive a two-tone blue and silver livery with a pinstripe featuring a stylized peacock running down the side. For the interior, they feature light-colored wood, white leather and blue carpets. However, the most obvious change for this limited edition is the inclusion of a tiger on each headrest. Rolls did make one rather odd decision for this commemoration of India. According to the luxury brand's Facebook post about them, the three special Ghosts are only for sale in Abu Dhabi. Although, the brand says, "In Arabic, Mysore also refers to wealth and power." Rolls-Royce Bespoke Ghost Mysore Collection 'In this world I would rather live two days like a tiger, than two hundred years like a sheep.' Tipu Sultan - 'The Tiger of Mysore.' Tipu Sultan was the ruler of 18th century Mysore in India. In Arabic, Mysore also refers to wealth and power. The Bespoke Ghost Mysore Collection takes inspiration from this, and each of these extended wheelbase models are adorned with symbols of success. Ghost Mysore will be available exclusively in Abu Dhabi. Only three have been created. Related Video: Featured Gallery Rolls-Royce Bespoke Ghost Mysore Collection News Source: FacebookImage Credit: Rolls-Royce Design/Style Rolls-Royce Luxury Sedan rolls-royce ghost