1997 Rolls Royce Silver Dawn Base Sedan 4-door 6.7l on 2040-cars

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Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour

Watch the Rolls-Royce Phantom live reveal

Watch the live reveal of the all-new eighth-generation Rolls-Royce Phantom. For decades, the Phantom has defined what it means to be a luxury car. As with other Phantoms, look for metal, wood, and enough leather to support a small farming operation for years. Rolls-Royce Luxury Videos Sedan rolls-royce phantom

Rolls-Royce Spectre reveal: Watch it here live Tuesday morning

Rolls-Royce is preparing to unveil the Spectre, its first series-produced electric car. The big coupe is scheduled to make its global debut online tomorrow (Tuesday, October 18) at 8 a.m. Eastern, and you can watch the livestream right here to get all of the details. Official details about the Spectre remain few and far between; Rolls-Royce has done a good job keeping the EV under wraps. Official spy shots published by the British company in July 2022 suggest that the model will wear a futuristic-looking design, though it will remain recognizable as a member of the Rolls-Royce range, and it will be the brand's most aerodynamic car thanks to a 0.25 drag coefficient. Inside, the Spectre will be mostly standard Rolls-Royce fare. One of the exceptions is a digital instrument cluster. 2024 Rolls-Royce Spectre testing in Frnace View 10 Photos Rolls-Royce noted that it put the Spectre through the most rigorous testing program it has ever subjected a new model to; prototypes will have covered over 1.5 million miles by the time deliveries begin. While that might sound like overkill, there's a lot to test: In addition to a battery-powered drivetrain, the Spectre features "141,200 sender-receiver relations and has more than 1,000 functions and more than 25,000 sub-functions," according to the company, and it will inaugurate a new suspension system capable of disconnecting the roll bars. Details such as horsepower and driving range will be announced during the unveiling. One of the figures that we do know is that the 59-inch-long doors are the longest units ever fitted to a production Rolls-Royce; put another way, they're nearly as long as a Smart Fortwo is wide. Tune in tomorrow to watch the Spectre make its debut. Deliveries will begin in the fourth quarter of 2023, and pricing hasn't been announced — though Rolls-Royce buyers aren't price-sensitive.