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Rolls-Royce bringing one-off Serenity to Geneva

Rolls-Royce is bringing Serenity of the Phantom kind, not the Joss Whedon kind, to the Geneva Motor Show. In case being driven around in 19-feet of extravagance wasn't enough, the firm's Bespoke Design team has stitched together a silk interior inspired by its historic cars, European furniture and Japanese Royal Kimono designs. We're told the result is a "haven of tranquility," as if that weren't the case before. It's also called "the most opulent interior of any luxury car," which makes us think Rolls-Royce won't let us get within 30 feet of it with our half-finished convention hall coffee and ham sandwich. We'll start cleaning up for the privilege now; there's a press release below in the meantime. Show full PR text ROLLS-ROYCE MOTOR CARS TO BRING SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 12.02.2015 -- The Rolls-Royce Motor Cars stand at this year's Geneva International Motor Show will be a haven of tranquility as the celebrated marque brings Serenity to Switzerland. Celebrating the historical role played by silk as a symbol of regal and imperial power, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off motor car which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce. Delivering authentic modern luxury, Serenity will reintroduce the finest of textiles to create the most opulent interior of any luxury car. This unique design demonstrates the levels of craftsmanship, creativity and attention to detail only Rolls-Royce Motor Cars can offer. The marque's Bespoke Design team has taken inspiration from the opulent interiors of Rolls-Royces that have conveyed Kings and Queens, Emperors and Empresses and world leaders throughout history, whilst using contemporary interpretations of European furniture combined with Japanese Royal Kimono designs to deliver a truly innovative, modern and tranquil Rolls-Royce interior. The new benchmark in super-luxury motor cars will be unveiled at a press conference in Hall 6 of the Geneva International Motor Show at 13.30hrs on 3rd March. The car will be on the stand for visitors to admire from 5th to 15th March. Design/Style Geneva Motor Show Rolls-Royce Luxury Sedan rolls-royce phantom

Rolls-Royce Spectre revealed — its first-ever, 577-horsepower electric car

Next year, Rolls-Royce plans to deliver its first EV: Spectre. Teased more than a year ago, this new EV will be the first battery-powered model from Rolls-Royce (but not its last) as the company turns the page to what CEO Torsten Muller-Otvos called "the start of a bold new chapter" for the show-stopping British marque. While the Spectre is not yet ready for prime time, the new battery-powered coupe has reached the point where Rolls-Royce is comfortable sharing it with the world as its engineers work to hammer out the details.  Rolls-Royce Spectre EV View 34 Photos Its side profile may suggest that Spectre shares its underpinnings with the Wraith, but Rolls-Royce says that's not the case. Aerodynamic drag be damned, Rolls-Royce went out of its way to redesign the Spirit of Ecstasy so that it could remain a fixture of the company's design even in a world where even the smallest hint of turbulence can draw scrutiny. This is the first production implementation of the revised ornament. Under the skin lies an all-aluminum architecture engineered to reduce mass wherever possible. This (and its derivatives) will be the platform upon which Rolls-Royce's future EVs will ride; it's also shared with the company's latest round of petroleum-powered models. Rolls-Royce says it is also 30% stiffer than any previous model the company has sold, which is no mean feat considering the fact that its engineers incorporated the battery pack into the Spectre's structure.  Integrating powertrain into the chassis can be a nightmare for internal combustion models, but Rolls-Royce says it has paid big dividends with Spectre. Mass dampening is one of the most effective means of controlling vehicle NVH, and very few components offer the density of a battery pack. All 700 kilograms (~1,540 pounds) pull double duty as sound deadening in the Spectre. That brings its total curb weight to just under 6,650 pounds — approximately 1,300 pounds heavier than the Wraith.  Rolls-Royce says it'll have more than enough power to overcome that mass. While specifications of the battery pack and motors are not yet available, Rolls-Royce did confirm that it its targeting a power output of 577 horsepower and 664 pound-feet of torque. It should hit 60 mph in just 4.4 seconds on the way to a top speed of 155. With its 23-inch wheels, it should offer approximately 260 miles of range on the EPA cycle.

Giles Taylor succeeds Ian Cameron as head of Rolls-Royce design

Back in the day, a Rolls-Royce looked pretty much the same as a Bentley, but with a different grille. Once BMW took over Rolls-Royce, however, it was faced with the challenge of visually separating itself from its former sister brand. And most would agree that it did so pretty well. But its cars have looked pretty much the same ever since. What Rolls-Royce needs, then, is a bit of a design shake-up. And that's just what this latest appointment could bring.
After a baker's dozen years as design director at Rolls-Royce (and twenty years designing for the BMW Group altogether), Ian Cameron is retiring from his post. In his place, Rolls-Royce has named Giles Taylor as its new director of design. In his new capacity, Taylor will report directly to BMW Group chief designer Adrian van Hooydonk, and be responsible for all design matters related to the Rolls-Royce brand and its products.
Taylor was promoted to the role from his previous position as head of exterior design for the marque, a position he's held for barely more than a year. We'll be eagerly watching to see what the veteran British car designer has in store for the future of Rolls-Royce. In the meantime you can read the full announcement below.