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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce Wraith looks rad in red [UPDATE]

UPDATE: An earlier version of this post called this car the "St. James Edition," which is incorrect. It's not a full-on special edition, rather a bespoke color. And an awesome one, at that. Of all the cars that would look right in red, and of all the colors you could specify for a new Rolls-Royce, ordering up a bright scarlet Wraith might not seem like the first choice to many. Fortunately there are plenty of other options available in the Rolls-Royce catalog. But for those who disagree, the British luxury automaker offers St. James Red, the bespoke color seen here. The color is offset by chrome brightwork on the grille, window frames, and door handles. The wheels are done up in a two-tone silver and gloss black, while the interior is swathed in what we're sure is only the softest, most supple black leather known to man. Of course, since it's a Wraith, there's power to match that racy exterior. This coupe is, after all, the most powerful vehicle Rolls-Royce has ever offered, packing a 6.6-liter twin-turbo V12 with 624 horsepower and 590 pound-feet of torque, propelling over 5,000 pounds of luxury to 60 in a scant 4.4 seconds. More than adequate, indeed. If there was ever a Rolls that could get away with the bright red approach, surely it's the Wraith.

Rolls-Royce commissions a Faberge egg

What you see above, is probably the equivalent of the movie The Avengers, but for the ultra-filthy-rich. It's the ultimate crossover of luxury brands, Rolls-Royce, and the famed jewelry company Faberge. It's a special egg made by the jeweler that's themed around the luxury car builder. And naturally, it's an "Imperial Class" egg. This means it's similar in size, complexity and quality to the original 50 made for the Russian royal family, the very ones that helped make Faberge so famous. It's also only the second to be commissioned, since. The other was commissioned by a Middle Eastern jewelry group. The egg is quite modern and simple in design. It stands about 6 inches tall, and it weighs nearly a pound. A rock crystal Spirit of Ecstasy sits in the middle, surrounded by arcing arms. Each arm is made of rose gold with 390 carats of amethyst and 10 carats of white diamonds. The whole egg sits on a machine-turned white gold base with a purple enamel coat. Like many Faberge eggs, this has mechanical workings. Pressing a lever causes the many arms to descend, making the Spirit of Ecstasy visible. The egg will be on display at Faberge's London store this December for the public to see. After that, Rolls-Royce says it will be heading for the home of a private collector of both Rolls-Royce and Faberge creations. Related Video: Featured Gallery Rolls-Royce Faberge Egg News Source: Rolls-Royce, The Daily Mail Design/Style Rolls-Royce Luxury