1991 Rollys Royce Sliver Spur on 2040-cars

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Rolls-Royce to decide on SUV by year's end

The market for high-end luxury SUVs continues to climb, but Rolls-Royce is in no huge rush to jump on the leather-clad, high-riding bandwagon. The company has just announced a new sales record for the fifth year running, with over 4,000 units delivered in 2014. But it recognizes that SUVs are where the market is going, so it's going to carefully weigh its options, and make a decision on how to proceed by the end of 2015. This according to Rolls-Royce CEO Torsten Muller-Otvos in speaking with Auto Express. "There is not yet a final decision, because we still need to answer a couple of questions ourselves," said Muller-Otvos in regard to a potential SUV, admitting, "You need to move the brand from time to time, you need to go with the flow. We might even see in a few years that the classical sedan segments are shrinking due to the fact that SUV type vehicles are growing. So if you don't change your product portfolio to something that is up to date then at some point in time you might even die." If the storied Goodwood-based marque does proceed with an SUV, it would be following former sister-company Bentley into the segment. But they're not the only ones. Mercedes is said to be preparing a Maybach version of the next GL-Class, Jaguar Land Rover keeps making increasingly expensive and luxurious Range Rovers, and Maserati is preparing to launch its Levante crossover. The prospect of an SUV isn't the only project Rolls-Royce has in the works, though. It's got a convertible version of the Wraith coming soon, and sooner or later there will be a replacement for the thirteen-year-old Phantom saloon, potentially to include some carbon fiber in its construction to help trim weight. A hybrid powertrain could be in the mix as well, though customers have shunned the idea of a pure electric model. Just don't expect a Rolls-Royce more accessible than the Ghost: the company is glad to be growing its sales, but is not chasing any specific sales targets that would press it to cheapen the brand by going down-market.

Evolutionary Rolls-Royce Phantom replacement captured for first time

I saw a heavily camouflaged car on the road yesterday. I managed to get up close, but even then, I couldn't tell what it was. That's just the way it is sometimes – you don't always know what you're looking at. But there's no such uncertainty with this latest set of spy photos, though. This is very obviously a new Rolls-Royce. And it's huge, most likely the replacement for the long-serving Phantom, and what we're seeing here is surely the long-wheelbase model. It will be joined by a short-wheelbase version, but you'll want to break out your best princess wave to say buh-bye to the slow-selling Phantom Coupe and Drophead convertible. Despite its immense size, our spies claim the Phantom's footprint shouldn't change much with the next-generation model. That said, it will be far, far lighter than the today's nearly 5,900-pound Phantom. Expect a lot of aluminum, and even some carbon fiber when the new sedan debuts. It might end up lighter, but the new Phantom will still be easily identifiable as a Rolls. There's lots and lots of space behind the B-pillar, and like the current car, the C-pillar is expansive and feeds into a short, drooping rear deck. Up front, the current Phantom's overall style is set for a small evolution, with rectangular lights flanking a powerful, polished, rectangular grille. As buyers of $400,000 luxury sedans can usually afford fuel, it shouldn't be a surprise to hear that Rolls will soldier on with a stout V12 engine under the hood. As for rumors of a plug-in hybrid model, if it happens, it won't show up until after the 12-cylinder car's debut. That glitzy event will likely come at a 2017 auto show. European shows like Geneva or Frankfurt are safe bets, but we wouldn't be surprised to see the new Phantom bow at an event more focused on the brand's exceptionally wealthy clientele, like Monterey or even Villa d'Este. Check out the full round of spy images up top.

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.