1991 Rolls Royce Silver Spur Ii Low Miles 62,223 Actual Miles on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Senna director working on biopic about Rolls-Royce founders

Asif Kapadia, the director of the amazing motorsports documentary Senna, has signed on to helm Silver Ghost, a film about the earliest days of Rolls-Royce. Martin Scorsese is among the movie's producers, and Lord Richard Attenborough was involved with the project before his death. Silver Ghost would tell the story of Charles Rolls and Henry Royce at the beginning of the 20th century. Automotive pioneer Lord John Douglas-Scott Montagu and his wife would also have roles. It seems that the film will involve the story of how Montagu's mistress, Eleanor Velasco Thornton, inspired the iconic Spirit of Ecstasy hood ornament. "What struck me when I read Silver Ghost was how this true story weaves together the lives of five remarkable people that changed the destiny of the Western world and I am delighted to be working together with the legendary filmmaker Martin Scorsese and Anthony Haas to bring it to the screen," Kapadia said in the announcement. "Most of the filming is due to take place in England and the intention is for production to begin later this year," project spokesperson Brigitte Hill told Autoblog. She wouldn't unveil anything about the cast at this stage, understandably. We first heard about Silver Ghost in 2012 when Scorsese and Attenborough were working on it. They reportedly had a script from Goldeneye screenwriter Jeffrey Caine and playwright Sharman Macdonald. Silver Ghost is among several automotive biopics that could arrive in cinemas. A Ferruccio Lamborghini film might start shooting this summer, and Robert De Niro has a Ferrari movie in the works. Leonardo Di Caprio also already has the big-screen rights to a future book about the Volkswagen diesel scandal. That's a huge crop of car movies, and we couldn't be more excited about it. Related Video: X ASIF KAPADIA TO DIRECT FEATURE LENGTH DRAMA SILVER GHOST PRODUCED BY MARTIN SCORSESE & ANTHONY HAAS 29/01/16 from Beaulieu Print this page Add this release to Your Downloads Asif Kapadia is to direct the Martin Scorsese/Anthony Haas produced feature film drama SILVER GHOST. The project will be a co-production between Scorsese's Sikelia Productions and Zuma Productions.

Artistic Rolls-Royce Phantom challenges the Cybertruck for 2019's most polarizing ride

Rolls-Royce has been getting in touch with its artistic side all throughout 2019. With a variety of custom features, bespoke options, and exclusive partnerships, Rolls-Royce has shown a Phantom with a rose garden interior, a basket of pastel-colored rides for Pebble Beach, and a red Phantom that supports AIDS research, among others. Each model stands out for its own reasons, but none are remotely as visually eye-popping as the newest project, a Phantom by U.S. artist Bradley Theodore.  Although no official announcement was made, Rolls-Royce of Abu Dhabi posted the polarizing work across its social pages. The batch of photos might immediately look a bit, umm, messy, but the style perfectly aligns with his usual themes. Theodore, who is from Turks and Caicos and was raised in New York City and Miami, is known for his bold use of color. He and Rolls-Royce have partnered up in the past, and he previously painted a Wraith. He's also created unique interpretive paintings of other Rolls-Royce cars, the Spirit of Ecstasy, and the R-R badge. Those pieces can be seen on his website. This Phantom's new skin combines shades of blue, purple, red, yellow, and white over a dark paint job. Some lines follow the Phantom's curves and edges, while others create new shapes. Inside, there's two-toned dark blue and cream leather,  blue contrast stitching and glossy wood accents. A starlight headliner adds some sparkle to the package. Explore the full work of art in the gallery below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.   Related Video: