1989 Rolls-royce Silver Spirit/spur/dawn Saloon on 2040-cars

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Michael Fux sure likes fuchsia — now there's a 'Fuxia' Rolls-Royce

Over the weekend, we told you about a McLaren 720S done up in a bespoke color at the Pebble Beach Concours d'Elegance, an eye-popping fuchsia that McLaren dubbed "Fux Fuchsia." And now it's showing up on a Rolls-Royce as well, unveiled at The Qual in a color RR calls simply "Fuxia." There's a lot more surface area on a Rolls than on a McLaren, so on a day when we're supposed to save our retinas by not looking directly at the solar eclipse, you might consider wearing your eclipse goggles to view the gallery above. The car is, well, vivid. Fux is a Cuban immigrant who made his millions in mattresses as the founder of Sleep Innovations. A mattress is clearly not where he stores those millions, since he has amassed a vast car collection. This "Dawn in Fuxia" car is his 11th Rolls, each highly personalized. "Michael is a very special patron of Rolls-Royce Motor Cars," said RR CEO Torsten Muller-Otvos in revealing the car. "Rolls-Royce designers love working with him because he constantly challenges them to take their work to an even higher level, delivering a true work of art." The color is said to be based on the petals of a fuchsia flower Fux found last year at Pebble Beach. He presented them to Rolls Royce to replicate. As with the McLaren, Rolls is using Fux's car to highlight the fact that it can build you a bespoke car in any color you want — Rolls says it offers a palette of 44,000 choices. Some of Fux's previous Rolls-Royces have come in these custom colors (each officially named using his name): Fux Blue was his Pebble reveal last year. Before it was Fux Intense Jade Pearl; a two-tone of Aequus Green Jade Pearl, Cornish White Jade Pearl; Deep Purple; Candy Red; and Yellow. Related Video:

Rolls-Royce seriously considering SUV

A Rolls-Royce Phantom may be the size of an SUV, and the Ghost isn't that much smaller. Still, according to reports, the high-end British automaker is seriously evaluating the prospect of adding a proper sport-ute or crossover to its lineup.
The news comes courtesy of Bloomberg, which spoke to Rolls-Royce chief executive Torsten Müller-Ötvös at the Frankfurt Motor Show last week. Although the rumor of a potential Rolls off-roader has been floating around for several months now, this is the first we've seen of the company confirming the possibility.
The development would follow similar projects being undertaken by rival automakers. Former sister-brand Bentley is preparing to launch an SUV, Jaguar revealed its own concept crossover at the same show, Maserati is gearing up to start production of the Levante and even Aston Martin has considered the idea of a crossover.

Watch the Rolls-Royce Phantom live reveal

Watch the live reveal of the all-new eighth-generation Rolls-Royce Phantom. For decades, the Phantom has defined what it means to be a luxury car. As with other Phantoms, look for metal, wood, and enough leather to support a small farming operation for years. Rolls-Royce Luxury Videos Sedan rolls-royce phantom