1988 Rolls Royce Silver Spur Base Sedan 4-door 6.7l on 2040-cars

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Rolls-Royce Phantom celebrates decade of decadence

Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.

Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour

Rolls-Royce Cullinan SUV reveals its rear to the cameras

Last week, Rolls-Royce released some official photos of its upcoming SUV, code-named Project Cullinan. The SUV was still wearing full camouflage, and we could only see the front half, but it was our first peak at the new vehicle. Now, thanks to one of our spy photographers, we can see the rest. Immediately noticeable are the rear-hinged, suicide-style rear doors. There appears to be a dummy handle at the trailing edge of the door, but there's no hiding the real thing, which match up nicely with the front handles. Also evident is the plain and simple roof line. No flashy curves here, just simple lines and angles. In fact, the profile of the rear hatch is a bit reminiscent of the Land Rover Range Rover. The hatch drops down to a low-profile rear bumper that features squared-off cutouts for the exhaust. There are couple more details we spot in these photos as well. The unmistakable Rolls-Royce grille looks a bit more rounded than what we saw in the official photos. The result is a more familial look to the Ghost-based Rolls-Royce models. Also noticeable is the strong shoulder line found on every Rolls that runs just below the windows from the headlights to the tail. We can't quite see the tail end of the feature line because of some false body work, but it certainly appears to run the length of the car. See for yourself in the gallery above. Related Video: