1982 Rolls Royce Silver Spur on 2040-cars

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Next-gen Rolls-Royce Ghost spied with new interior design

The Rolls-Royce Ghost is going to be entering a new generation soon, and things are remaining largely the same. You'll be hard pressed to notice any significant, new design details through the camouflage on the exterior, but Rolls is coming in hot with new interior bits. Technology from the Cullinan and Phantom appears to be on the table, as Rolls-Royce adapts to the modern world. We can see the digital dials in the instrument cluster that aren't lit up in this photo, in addition to the large infotainment display alongside. Comparing this setup to a Cullinan, it appears to be largely the same. And even though Rolls has covered much of the fancy trim on the center console, it's left some of the parts uncovered. The placement of the vents and other parts seen here echo the design of both the Cullinan and Phantom. The new Rolls Royces have succeeded in adding great tech while also retaining that old world feel about them. It's no surprise to see the same thing happening with the Ghost. We expect this newest Rolls to be riding on a version of the "Architecture of Luxury" modular platform underpinning the new Phantom and Cullinan. Normally, automakers would want to switch up the exterior styling with the move to a new platform, but there's no reason for Rolls to ruin what's working here. We can clearly see a lack of change on the outside from these spy photos. New LED headlight tech will surely be on the ticket, but the rest of the car will retain classic Ghost styling. It's hard to find any problem with that logic, as the design is instantly recognizable, even under heavy camouflage wrappings. Nobody will mistake this for anything other than a Rolls-Royce, and that means the design team is doing something right. This big car will undoubtedly take on the updated 6.75-liter twin-turbo V12 we saw in the Phantom — it makes 563 horsepower and 664 pound-feet of torque in that application. Just as we mentioned in the first spy shots we saw of the Ghost, there are rumors this car could get four-wheel steering. Electrification rumors continue to swirl, as well, pointing at a possible 48-volt system in this car and even more electrified powertrains down the road for Rolls-Royce.

Ringbrothers' 'Paramount' 1961 Rolls-Royce Silver Cloud II wafts into SEMA

Perennial SEMA show stars Mike and Jim Ring, known as Ringbrothers, brought three builds to Las Vegas this year. There's "Tusk," the Hellephant-powered 1969 Dodge Charger, and there's "Uncaged," a 1965 Ford Mustang that calls back to one of their builds from last year, a 1964.5 Mustang christened "Caged." These two represent the kind of confections we're familiar with from the Wisconsin-based brothers, American metal done up with marvelous lines and monstrous engines. The third build comes out of left field — or perhaps that's right field, depending on your perspective of the map. Known as "Paramount," it is a 1961 Rolls-Royce Silver Cloud II embodying the ideal balance of restraint and intervention. As we said of the Eneos 1969 Jaguar E-Type XKE 2+2 with the Toyota 2JZ engine, it's the kind of Frankenstein build we love to see at SEMA. The two Rings held themselves back from changing the sedan's lines, a rare and, in this case, excellent show of standoffishness. There's almost nothing to give the game away outside except the Ringbrothers badge on the trunk. An enthusiast would eventually notice the rolling stock, yet even the 18-inch EVOD Industries wheels in Falken rubber comply with the historic look and maintain proportions that respect the Paramount aura — finished here in BASF Glasurit's White as Fluff paint. The wheels hide what would be a glaring tell, Baer Pro six-piston calipers clamping 15-inch rotors. Likewise with the interior, where an oversized steering wheel with knurled spokes, ornate gauges and discrete billet switchgear, seats and picnic tables wrapped in blood red leather, and even the headliner with its 1,000 hand-sewn LEDS convey the appropriate depth of genuine Rolls-Royce veneer. And no one can spot the carbon fiber instrument panel and door cards behind the actual veneers. That headliner is a nod to modern Rolls, as are the gyroscopic center caps in the wheels that ensure the "RR" remains upright. We've never seen a Rolls-Royce with a custom rear armrest hiding two small bottles of Don Julio tequila, though. Everything else? All the bits you can't or rarely see? Gone. The original dual-carb 6.2-liter V8 that produced 185 horsepower and 339 pound-feet of torque retired to Cornwall, replaced by a Corvette's supercharged 6.2-liter V8 making 640 horsepower and 635 pound-feet of torque.

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.