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Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Rolls-Royce SUV codenamed Cullinan

A modern Rolls-Royce saloon may already be the size of some SUVs as it is, but the storied British automaker embarked upon a new dawn two weeks ago when it announced it would proceed with developing its first sport-ute. Only it's not calling it a sport-ute, SUV, crossover, off-roader or anything of the sort. It's calling it a "high-bodied car" (which is pretty much what any crossover is, when it comes down to it) that will drive "effortless... everywhere." And now it has a name. Sorta. The latest news from the UK indicates that the vehicle is being referred to internally as the Cullinan, taking its name from the world's largest diamond gem that adorns the Queen's scepter. Only that's neither the internal codename, strictly speaking, nor is it likely to be its nameplate once it reaches production. The project is codenamed RR31 (apparently as the 31st new model line being developed by the company) and is likely to carry a name more in line with the likes of Wraith, Ghost and Phantom in the brand's spooky nomenclature or draw on a dormant nameplate. The high-riding Rolls is tipped to launch a new alloy architecture for the company that would be unique to Goodwood's products and be rolled out first on the crossover before serving as the starting point for the next Ghost and Phantom families. Size-wise the SUV would slot in between the two, and likely enough in price position as well. Power would likely come from either the 6.6-liter twin-turbo V12 from the Ghost or the larger, older 6.75-liter atmospheric twelve used in the Phantom, but while a diesel was apparently ruled out (primarily due to the fuel's scarcity in certain markets as opposed to the increased NVH levels inherent therein), a hybrid is said to be in the mix. Though it's focused more on exclusivity than it is on volume, Rolls expects the SUV to bring in new customers and expand its production by around 30 percent or so. But that would be nothing new: The vast majority of Wraith and Ghost buyers have been new to the brand. Look for the crossover to launch in 2017, when it promises to crown the emerging class of high-end luxury crossovers and put even those being launched by the likes of Bentley and Maybach to shame. News Source: AutocarImage Credit: Rolls-Royce Rolls-Royce Crossover SUV Luxury Off-Road Vehicles rolls-royce cullinan autoblog black

Recharge Wrap-up: Google Street View maps gas leaks, Rolls-Royce helps kids build electric racer

Google Street View is looking for gas leaks. Natural gas leaks are not only extremely dangerous, they're a terrible waste of resources and, as a greenhouse gas, a threat to the environment. Unfortunately, with the decaying infrastructure in many of America's older cities, they're pretty common, too. That's why Google is teaming up with the Environmental Defense Fund to map gas leaks. With sensors attached to the Street View cars, they are sniffing out methane leaks and documenting them. So far, they've covered Boston, Staten Island and Indianapolis, with Los Angeles and Syracuse up next. Read more over at Gizmodo. Consumer and environmental groups are calling on the Federal Trade Commission to change the way car advertisements disclose fuel economy. Nine groups, including Sierra Club, Union of Concerned Scientists and Consumers Union, want mpg figures to be clearer and more complete. They have requested that when mpg is advertised, that it includes the EPA's city, highway and combined ratings. They also, among other requests, want mile-per-gallon-equivalent ratings for electric cars to state that they are for comparative purposes only, and to include separate gas and electric ratings for plug-ins and range extended EVs. See what else the groups have requested at Kicking Tires. Rolls-Royce has a new electric car, and it's not the 102EX. The luxury automaker worked with a group of elementary school students in the UK to build an electric car for the IET Formula Goblin project, where students build and race their own electric "car." Rolls-Royce lent the 9, 10 and 11 year-olds a bit of engineering and manufacturing assistance to build the car, which they then raced at the Goodwood Motor Circuit. Read more at World Car Fans, or check out the press release, below. ROLLS-ROYCE SUPPORTS LOCAL PRIMARY SCHOOL'S RACING DEBUT A team of school children mentored and supported by Rolls-Royce Motor Cars successfully completed the Greenpower IET Formula Goblin race at the Goodwood Motor Circuit on Sunday. The group of 10 boys and girls from Years 5 and 6 built and piloted a specially developed electric car in a race against teams from schools across the UK. 'Team March', from the March CE Primary School adjacent to the Home of Rolls-Royce in Goodwood, finished well up the order and scooped the prize for 'Best Bodywork'.