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Rolls-Royce Phantom Zenith takes assembly line with it

Rolls-Royce is phasing out the Phantom Coupe and Drophead Coupe. But before it does, the luxury automaker is, as promised, building a few final examples that actually take parts of the assembly line with it. Called the Zenith Collection, these special-edition two-door Phantoms feature a number of unique upgrades to set it apart, and the most intriguing one is right there in the dashboard. That's where a component from the Phantom's assembly line in Goodwood is housed in a polished, laser-engraved aluminum case with the kind of ornamentation you might otherwise find on a high-end shotgun. Naturally, that's not all there is to the Zenith editions. They also feature special paintjobs, laser-etched armrests, machined aluminum cupholders, and a trunk fitted with a custom picnic basket, and mini-bar fridge for cooling champagne. Rolls will only make 50 examples, and they've all been spoken for already. Expect the factory to offer a similar special on the Phantom sedan, orders for which are now being taken before production ends for good. Eventually there'll be a new model line to replace the Phantom – one that promises to be lighter and more advanced, but no less luxurious than the outgoing model. But in the meantime, high-end customers will have to suffice with the Ghost, Wraith, and Dawn. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. PHANTOM ZENITH COLLECTION "As we begin to write a bold new chapter in Rolls-Royce history, I am delighted to present a Bespoke Collection that so elegantly celebrates two of the world's rarest and most celebrated luxury goods; Phantom Drophead Coupe and Phantom Coupe. Phantom Zenith Collection motor cars speak of the marque's unrelenting commitment to setting and advancing the standard by which all other luxury goods are judged." Torsten Muller-Otvos, Chief Executive Officer, Rolls-Royce Motor Cars. From its foundation 112 years ago, the story of Rolls-Royce Motor Cars has been defined by a restless commitment to setting and raising the standard by which all other luxury goods are judged. On January 1 2003, this philosophy was realised emphatically with the handover of the first seventh generation Phantom to its customer at the newly established Home of Rolls-Royce in Goodwood, England.

Rolls-Royce says SUV will in fact be called Cullinan, releases photos

We have known the upcoming Rolls-Royce luxury SUV is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new "high-bodied vehicle," carefully steering around the SUV moniker. "The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," says Rolls-Royce CEO Torsten Muller-Otvos. "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At the same time, Rolls-Royce also released new official photos of the Cullinan, though it is still wearing camouflage. One of the photos depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle's introduction is planned to lift the brand's yearly sales to 5,000 units per year, as they fell to 3,362 in 2017. View 5 Photos Related Video: Image Credit: Rolls-Royce Motorcars Rolls-Royce SUV Luxury rolls-royce cullinan

2016 Rolls-Royce Dawn debuts [w/video]

"It expresses this notion of opening up and the light coming in." Rolls-Royce officials said this of the new Dawn convertible during a private showing in Beverly Hills back in May. It was quite a coincidence, then, that the Friday I saw the Dawn in person was the first clear day in southern California after a stretch of unseasonable rain and clouds. I already told you many details about Rolls-Royce's new convertible Drophead, but now, ahead of its official debut at the Frankfurt Motor Show next week, we have the official release. And while the Dawn shares its underpinnings with the Ghost sedan and Wraith coupe, Rolls sees this new model as different enough to warrant a separate name. "It speaks of fabulous places and beautiful people." "Given its character, [the Dawn] deserved a name that was not ethereal," Rolls-Royce said. "It speaks of fabulous places and beautiful people. It's a lot sexier [than the Phantom]." And while the design seems like a convertible Wraith at a glance, nearly 80 percent of the Dawn's body panels are new. The doors carry over, but the chin is pulled forward by 2.1 inches compared to the Wraith and the grille is recessed by 1.7 inches. The beltline arches up around the back of the cabin, "how you turn a collar up on a jacket," according to one designer. The Dawn is a very pretty car, and the effect of the dark blue exterior contrasting with and orange interior stunning in person, if muted in the photos. The six-layer canvas top retracts in a silent operation, stowing neatly behind the open-pore wood deck just aft of the rear seats. In yet another breathless passage, Rolls says passengers should not be "inconvenienced by noise." With the top up, the profile of the Dawn is more three-box hot rod than the fastback look of the Wraith. A choice of 20- or 21-inch polished or painted wheels round out the exterior. Inside, Dawn is fitted with the same luxurious appointments and technology as Wraith and Ghost, with seating for four. Accessing the rear seats is easy, and there's ample legroom for tall passengers – I watched several six-foot-plus journalists nestle themselves back there without issue. That said, on planet Rolls-Royce the Dawn is not a 2+2. "In the world of Rolls-Royce, day-to-day mathematical norms don't always apply. That's why I say in the case of the new Rolls-Royce Dawn, 2+2 does not equal 4." But it holds four people. So, yeah. Rolls-Royce says the Dawn is its "most versatile canvas" yet.