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Rolls-Royce's design team renders kids' drawings from worldwide design contest

Back in April, Rolls-Royce put out a call to action to kids around the world. The British luxury carmaker wanted to see children design their dream Rolls-Royce of the future. The motivation for doing so? Winners get to enjoy a chauffeur-driven ride to school in a Rolls-Royce with a friend of their choice. Not a bad prize for a kid who is obsessed with cars. It’s been a few months now, and Rolls-Royce has selected a number of winners. Rolls-Royce ended up slotting all the entries into four categories: Technology, Environment, Fantasy and Fun. That means there are four winners, but three other ideas were so good that Rolls gave them “Highly Commended” awards. Rolls-Royce said it received submissions that were inspired by unicorns, space travel, bumblebees, Pablo Picasso and the Egyption pyramids. After selecting all the winners and “highly commended” entries, Rolls-Royce had its design team transform the drawings into digitally-rendered illustrations. They used the same software and processes that theyÂ’d use when working on an actual Rolls-Royce design. You can click through the winners in the gallery at the top, or scroll down below to see them all, along with their corresponding descriptions. Winners: Technology: Bluebird II Rolls-Royce is back to breaking world speed records! Environment: The Capsule For Earth lovers and those that have peoplesÂ’ health at heart. Fantasy: Turtle Car Inspired by sea and land turtles, the Turtle Car can transport patrons not only by sea and land but by air too. Fun: Glow A dream for the future. This timeless Rolls-Royce demonstrates the full spectrum of creative vision. Highly Commended: Bolt The Pinnacle of Intergalactic Space Travel Prosperity The Rolls-Royce Prosperity is only for the most exacting patrons, who believe ease of travel should never be compromised. House of Esperanto This ultimate flying machine can communicate with every creature and combines all the convenience of a house with the mobility of a car. The ground-breaking technology that allows this development is brought to humanity by a mysterious bird that has been living in outer space for a million years.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Rolls-Royce reveals Year of the Dragon-themed customer commissions

Most buyers who order a new Rolls-Royce customize it through the brand's Bespoke department, and four recently requested a car inspired by the Year of the Dragon, which starts on February 10 in China. The company is highlighting the meticulous design changes it made. The batch of four Lunar New Year-themed cars is split into three units of the Phantom Extended and one example of the Cullinan. And, surprisingly, not all of them are headed to the Chinese market; Rolls-Royce says that the orders came from three different continents. Its designers started by creating a dragon logo specifically for the four builds. It's hand-stitched or hand-painted depending on the application. Red has historically been associated with the Year of the Dragon, it represents prosperity and good fortune in Chinese culture, and it defines the look given to three of the four cars (the fourth hasn't been unveiled yet). One of the Phantom Extended models is finished in a two-tone Cherry Red and silver livery with hand-painted Phoenix Red pinstripes and the dragon logo on each fender. The Cullinan is finished in Selby Gray and Cherry Red with white pinstripes and logos, while the second Phantom is black with Phoenix Red pinstripes and no dragon logos.  Painting the dragon logo that appears on the dashboard in three of the four cars is a complex, multi-step process that takes over two weeks. Rolls-Royce notes that the logo is the work of one artist who overlays multiple shades of red in four individual stages to achieve a 3D effect. Look up and you'll see another dragon; it's in the Starlight headliner. It consists of 677 stars that shine to create a dragon's shape and an additional 667 stars spread out across the panel. Designing this headliner took over three months and making it requires over 20 hours. There's no word yet on how much Rolls-Royce charged for each commission, but we're guessing price wasn't a concern.  Related video: