1981 Rolls Royce Silver Spirit on 2040-cars

Auto blog

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

Man drives Rolls-Royce for 78 years then makes museum donation to ensure its preservation

Mr. Allen Swift died in 2005 at the impressive age of 102, but his automotive story is even more remarkable. Not only is the gentleman credited with owning a Rolls-Royce automobile longer than anyone else in the world, but he had the forethought and funds to ensure its future preservation after his death.
In 1928, while living in Springfield, Massachusetts, Swift's father gave him a 1928 Rolls-Royce Piccadilly P1 Roadster as a graduation present (Springfield and Rolls-Royce have a history - from 1920 to 1931, the British automaker built 2,944 vehicles in the city as part of its attempt to establish a US plant). The young man was passionate about his green-over-green softtop convertible, not only driving it on a regular basis, but maintaining it meticulously over the decades (the two door-received a complete body-off restoration and engine rebuild in 1988).
Rolls-Royce acknowledged Mr. Swift in 1994, awarding him a crystal Spirit of Ecstasy award for his length of ownership. By 2005, Swift had logged more than 170,000 miles on its analog odometer and he was recognized as the oldest living person to have owned a car from new. He passed away that year.

Rolls-Royce builds one of its smallest cars ever

Kid-size versions of expensive cars are nothing new, and a handful have come out in the past year. McLaren released a tiny iteration of its P1, and Morgan did the same with its EV3. Rolls-Royce has joined the crowd with its new Rolls-Royce SRH. Unlike those other British automakers, though, Rolls only built one, and it went to a good home. The car was built for the St. Richard's Hospital Pediatric Day Surgery Unit, located in the same town as Rolls-Royce headquarters. The car also gets its SRH name from the hospital. It was provided to St. Richard's for patients to drive down to the operating theater. The hallway to the theater is decorated with road signs, too. Rolls-Royce CEO Torsten Muller-Otvos said in a press release, "We hope that the Rolls-Royce SRH will serve to make the experience for young people during treatment a little less stressful." Also, just because the SRH is small doesn't mean less care was taken to build it. The same attention to detail Rolls-Royce brings to its large vehicles is on display here. For one thing, it was built by the Bespoke Manufacturing division, which builds specially customized models for clients. The car also features contemporary Rolls-Royce design features such as self-righting wheel centers, and an interior designed to precisely match the red coachline along the blue and silver body. Of course, there's also a small example of the Spirit of Ecstasy on the hood. Rolls even had a special unveiling for a couple of the hospital's patients at the factory, and allowed them to motor around the factory floor. Powering the little car is an electric motor coupled to a 24 volt battery. Speed is controlled via paddles behind the steering wheel, and it has a top speed of 10 mph, though that speed can be limited to 4 mph. After all, the car is going to a hospital, and there's no need to have inexperienced drivers causing additional injuries. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Rolls-Royce SRH Image Credit: Rolls-Royce Toys/Games Rolls-Royce Electric Luxury