1976 Rolls Royce Silver Shadow on 2040-cars

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Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.

Rolls-Royce to show new Cullinan SUV in 'closed-room' events

Rolls-Royce plans a series of closed-room events starting this summer to show off its upcoming ultra-luxury SUV to potential buyers ahead of its expected unveiling in late summer. Codenamed the Cullinan and described by the company as an "all-terrain, high-sided vehicle," the SUV is Rolls-Royce's answer to ultra-luxury competitors like the Bentley Bentayga and Lamborghini's new Urus. It's expected to nudge the brand's vehicle sales past 5,000 a year after sales in 2017 fell 16 percent to 3,362, Automotive News reports. Engineers are now finalizing the handling of the vehicle on Germany's Nurburgring track. The Cullinan bears the luxury brand's signature long hood, vertical-slatted grille and upright, block-like fascia. It will be built on the same aluminum platform as the Phantom and is also likely to share the 6.75-liter twin-turbo V12 that makes 563 horsepower and and eight-speed automatic transmission, only in all-wheel-drive. Sales are expected to start near the end of the year with deliveries beginning in 2019.Related Video:

Jon Olsson’s Amazing Custom Rolls-Royce

Professional skier and YouTube personality Jon Olsson has a large collection of vehicles. His recent addition is a customized Rolls-Royce Wraith named, George The Rolls. Rolls-Royce Autoblog Minute Videos Original Video jon olsson wraith