1971 Rolls-royce Silver Shadow on 2040-cars

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Rolls-Royce considering carbon coachbuilding?

There's any number of applications in which you might expect to find carbon fiber on an automobile, but a Rolls-Royce is not one of them. That could change in the near future, however, as the super-luxe auto marque is reportedly looking into using the lightweight material on a range of special models.
The idea, according to Edmunds, would be to rebody certain models in carbon fiber as a sort of in-house coachbuilding operation for discerning customers looking for something a little different from what the neighbors in the next mansion or ivory tower over have in their gold-paved driveway. While the carbon-fiber bodywork might help shave off some of the weight from a range of cars that tip the scales at 5,500 pounds or more, the principal notion here is exclusivity.
The business case for these bespoke automobiles apparently stems out of two developments. For one, the vast majority - over 90 percent - of Rolls-Royce customers opt for some manner of customization or another. For another, parent company BMW has been working hard to reduce the cost of carbon-fiber production in particular for the new i3, and that expertise could turn these premium-priced creations a greater cash cow for Rolls-Royce than the development of a sport-utility vehicle ever could.

2016 Rolls-Royce Dawn First Drive

There is apparently a migration of sorts among the set that would buy something like the 2016 Rolls-Royce Dawn, the newly arrived drophead variant of the raffish Wraith. When our theoretical Dawn buyer finds the Cote d'Azur or some such place a bit chilly, perhaps it's off to South Africa. Late March is the tail end of summer, and it's an exceedingly pleasant way to get into the Dawn state of mind. Stellenbosch is just northeast of Cape Town, the "Mother City." What used to be open country occupied primarily by the Khoikhoi and Khoisan peoples, as well as prototypical African game, is now wine country. Our starting point is a vineyard estate called Delaire Graff owned by a diamond baron. South Africa's diverse and stunning countryside is on display as we leave the vineyard and climb. The lower highlands are covered with quasi-Californian scrub, but with altitude the scene transforms into a mist-tickled moor full of low heather-like plants and tumbling rivulets. We traverse the suburban lowlands to a windy road clinging to a cliffside above the crashing surf of the Indian Ocean. Ancient cliffs and peaks jut over us at improbable angles and in fascinating shapes. At the end of our drive, looking across False Bay, the Cape stretches south towards the equivocal boundary between two oceans. Twice and then once, the Cape lighthouse winks at the end of Africa. Most automakers consider sportiness the ultimate attribute. Like its stablemates, the Rolls-Royce Dawn's draw is its timelessness and unabashed luxury. Here that's paired with the inherent hedonism of a convertible, not to mention the cachet that comes with spending $340,000 or more (most likely more) on a car. That figure makes the Dawn more expensive than the Ghost or Wraith, but less than the Phantom range. The Dawn is vast; like most huge things, it commands attention because it takes up so much space. Watching my colleagues dart around town was a bit like watching a flotilla of cruise liners maneuver to their moorages. Like a yacht with a lot of freeboard, the flanks rise impressively to the top of the door, but then there's some tumblehome inward to the thick brightwork strip ringing the cabin. A longitudinal spear of chrome bisects the hood, a bit like a grab-rail on the foredeck. The Spirit of Ecstasy could have graced the bowsprit of any of the windjammers that hove into Table Bay. Twice and then once, the Cape lighthouse winks at the end of Africa.

Rolls-Royce sets sales record in 2021, despite ongoing pandemic

LONDON — Luxury carmaker Rolls-Royce, a unit of Germany's BMW, said on Monday its sales soared 49% to a record high in 2021 despite the global coronavirus pandemic, as demand worldwide for luxury vehicles surged. In an online presentation, Rolls-Royce CEO Torsten Muller-Otvos said the carmaker sold 5,586 vehicles to customers in more than 50 countries, the largest number in its 117-year history despite all the volatility wrought by the pandemic. "In the luxury sector as a whole, the struggle was not so much focused on attempting to find customers, but rather producing enough product to satisfy huge customer demand," Muller-Otvos said. He said sales hit all-time records in most regions, including China and the Americas. Premium and luxury car sales have been growing more broadly in key global markets such as China and the United States as pandemic travel restrictions have left wealthy consumers with more disposable income. "Covid forced many people to ground, not to travel anymore and for that reason there is quite a lot of wealth accumulated and that is spent on luxury goods," Muller-Otvos told Reuters. "We profited from that development." He said the carmaker's British plant in Goodwood was running at close to maximum capacity and its order books were full well into the third quarter of 2022. "If you order a Rolls-Royce today, you will expect to take delivery of it about a year from now," he said. Luxury British carmaker Bentley, a unit of Volkswagen AG said last week that it had cruised to a record year in 2021 as global sales jumped 31% amid strong demand for high-end vehicles. Last week BMW said it had achieved record sales of over 2.2 million vehicles from its BMW brand in 2021, outstripping 2019 sales despite a global shortage of semiconductor chips. Muller-Otvos said that while the chip shortage was cause for concern, Rolls-Royce's parent BMW had "assured that we could take delivery of all the chips we need to build our cars, so we haven't seen any shortages." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.