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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Rolls-Royce Alpine Centenary Ghost makes its first North American appearance

Rolls-Royce choose this year's Shanghai Motor Show as the occasion to show off its achingly cool Alpine Trial Centenary Edition Ghost, but The Quail was the site of the car's North American coming out party.
The one-off Rolls pays tribute to a heroic moment in the marque's history, when four 1913 Silver Ghosts, three factory cars and one privateer entry, successfully completed the 1,820-mile Austrian Alpine Trials. The privateer racer in question, James Radley, is the gentleman responsible for the pretty color combination you see on this new Ghost. Radley's blue bodywork over black wheels looked great in 1913 and haven't lost any luster 100 years on to our eyes.
You can revisit the details about this historically rooted Rolls-Royce in the press release below, or simply take a stroll through our fresh gallery of images from The Quail.

Rolls-Royce confirms new luxury SUV name

Transcript: Rolls-Royce confirms name of new luxury SUV. Rolls-Royce officially acknowledges Cullinan as the name of its new “high-bodied vehicle.” The automaker is steering around the SUV moniker. The name Cullinan comes from the largest flawless diamond ever found. The Cullinan will share a platform with the Phantom. Meaning it will likely get a 6.75-liter twin-turbo V12 engine with an 8-speed automatic transmission. With a possible output of 563 horsepower and 664 pound feet of torque. The Cullinan looks nearly ready for production and we expect the wraps to come off in the next few months. With deliveries starting in 2019. Rolls-Royce Cullinan will be the official name of the luxury automakers SUV. The “high-bodied vehicle” is named after the Cullinan diamond, the largest flawless diamond ever found. We expect the official reveal of the Cullinan in the next few month. For more coverage head over to autoblog.com Rolls-Royce SUV Autoblog Minute Videos Original Video camouflage