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Rolls-Royce drops top for a new Dawn

Last summer Rolls-Royce confirmed it's been developing a new convertible, and now it has given that droptop a name: Dawn. Though Goodwood has not exactly been forthcoming with the details, the new Dawn is widely expected to serve as the convertible version of the Wraith fastback coupe. Its arrival would complete the expansion of the "entry level" Rolls-Royce family (if a relative term has ever been more so) alongside the Ghost, Ghost Extended Wheelbase, and the aforementioned Wraith to mirror that of the Phantom range above it. Now if you're thinking that the name Dawn doesn't convey the same supernatural "spirit" as the other nameplates in Goodwood's lineup, you're right. The press release below speaks of opportunity and the promise of a new day, and of course the name conveys as well the letting in of the sunshine (in this case) through its opening roof. But the handle also borrows from the company's considerable history. The original Silver Dawn was a highly exclusive cabriolet, of which Rolls only built 28 examples between 1950 and '54. It was the first Rolls-Royce to feature bodywork built in-house, and the company promises the new Dawn will offer extensive customization options as well. The Dawn has already been shown to dealers at a conference in LA, but we'll have to wait until early in the new year to see it for ourselves. Related Video: ROLLS-ROYCE MOTOR CARS ANNOUNCES A NEW DAWN FOR SUPER-LUXURY MOTORING 12 May 2015, Los Angeles, California Rolls-Royce Motor Cars today announced the name of its forthcoming new car. The new model, an exciting and sensuous drophead, will be known as Rolls-Royce Dawn. The car was unveiled to representatives of the marque's 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California today. "Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date," said Torsten Mueller-Oetvoes, Chief Executive Officer. "Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one's senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world's social hotspots." Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

NBA sneakerhead P.J. Tucker has Rolls-Royce Jordan 3s that match his Cullinan

There aren't many sneakers that 33-year-old Houston Rockets forward P.J. Tucker does not own. The only sneakers he hasn't gotten his hands on are likely rare grails normal people have never even heard of. His collection surpasses 2200 shoes, and he spent more than $200,000 on sneakers just during the 2017-2018 season. For sneaker fanatics, nearly every time he steps on the court is a throwback to a moment in shoe history or the creation of a new one. Tucker debuted Jerry Lorenzo's Fear of God Nike collaboration. He wore Stewie Griffin-themed Nike LeBron 6s that are valued at about $20,000 on Christmas day. Highly sought-after Nike Off-Whites are like Converse Chucks to him. So, what can you gift the sneakerhead who has everything? Houston-based Post Oak Motors knew it couldn't just gift any old pair of kicks from Flight Club, so the dealership commissioned a pair of Rolls-Royce-themed Air Jordan 3s to match the Rolls-Royce Cullinan that Tucker had recently purchased. The custom kicks were crafted by Jake Danklefs and his crew at Dank & Co. As shown in his Instagram post below, they were made to mirror the color scheme of the Cullinan Tucker ordered, which has white paint over a red interior. From afar, they look pretty similar to the Pure White Jordan 3 retros, but the details set it far apart from that general release shoe. Aside from the red guts and icey translucent outsole, the shoe is made entirely of various textures and hues of white. It has gloss, it has matte leather, it has alligator print, and it has a secondary reptile print. It all comes together with the double-R Rolls-Royce logo on the tongue. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Tucker likes his cars, too. In addition to his Cullinan, he's flashed on Instagram a Miami Blue AWT Motorsports Porsche 911, a Rolls-Royce Phantom, a Lamborghini Aventador Roadster, and a Ferrari 488 Spider. He even has a photo of him with an old gold Nissan Maxima similar to the one his mom bought him for his first car when he was 14 years old. To some, this kind of sneaker obsession might seem frivolous or silly, but who are we to speak? We're car nerds, possibly the most money-sucking hobby there is. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: PJ Tucker via Instagram, Jake Danklefs Auto News Celebrities Rolls-Royce merchandise