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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

Ventilator built with help from Rolls-Royce receives approval in UK

LONDON — Britain has given the first regulatory approval to a ventilator being built by a consortium of firms including Airbus and Rolls-Royce as part of efforts to combat the coronavirus. Governments around the world are trying to boost the number of ventilators — mechanical breathing devices that can blow air and oxygen into the lungs — available to their health services. The modified version of an existing device by Penlon will join a product from fellow medical firm Smiths, which is already being built by the group of aerospace, engineering, Formula One and automotive companies to fulfill a government order. “We are working closely with our supply chain partners to rapidly scale up production to achieve our target of at least 1,500 units a week,” said Dick Elsy, the chief executive of the VentilatorChallengeUK consortium. The government said on Thursday it was confirming an order for 15,000 Penlon devices. AirbusÂ’ Broughton site, which makes wings for commercial aircraft, along with FordÂ’s Dagenham engine factory and McLarenÂ’s Woking site are being used as part of the process, he said. Separately, vacuum-cleaner firm Dyson is still awaiting approval for its ventilator. Related Video: