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Rolls-Royce could go electric, if battery tech advances

After toying with the idea a few year ago, Rolls-Royce isn't ready to completely give up on the idea of an electric model quite yet. Still, a hyper-luxurious EV from the opulent brand might not happen any time soon. "Suppose we find a battery technology that can offer ranges that are acceptable to our customers," brand boss Torsten Muller-Otvos said, according to Automotive News. "I can definitely imagine a fully electric Rolls-Royce." Muller-Otvos was clear that no final decision on an EV or even a much-rumored plug-in hybrid has been made yet. Rumors of an EV from the brand go back years. At the 2011 Geneva Motor Show, Rolls-Royce showed that it wasn't completely against going electric. The 102EX concept (pictured above) was based on a Phantom but with two, 194-horsepower electric motors and a 71-kWh battery to power them. The company claimed the behemoth had an estimated range of 124 miles and could hit 60 miles per hour in under eight seconds. At least one journalist even got to drive it. However, the brand's wealthy customers reportedly weren't convinced, and the project was canned. In 2014, several reports began suggesting a plug-in hybrid Rolls under development that would answer concerns about range and charging time amongst the clientele. This powertrain could debut on the next-gen Phantom around 2017, and it's likely to be borrowed from parent company BMW.

I got to see the Rolls-Royce Dawn

It may look like a Wraith convertible, but that doesn't do this new Rolls justice. In mid-May, Rolls-Royce announced the name of its forthcoming convertible: Dawn. Two days after that news was released, I saw the new car in Beverly Hills, CA. And as you can probably guess from earlier spy shots, not to mention my choice of lead photo, it looks like a Wraith convertible. Well, sort of. Before getting a full briefing of the new Dawn, I was frisked, security guards waved handheld metal detectors around my limbs, and my iPhone was confiscated. I was left standing outside a glamorous mansion with no more than a blue notebook, a pen, a glass of champagne, and gorgeous views of the Hollywood hills and Pacific Ocean. I was told to keep my mouth shut about everything I was about to see, until further notice. So no, I can't tell you everything I know about the Rolls-Royce Dawn; the company wants to save some information for the car's official unveiling in September at the Frankfurt Motor Show. I don't have photos. I don't even have a napkin sketch. Instead, I'm now allowed to tell you my impressions of the car I saw. It may look like a Wraith convertible, but that phrase alone doesn't do this new Rolls justice. Fabulous places. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. In an effort to really convey this, Rolls-Royce opted to give the car a totally different name – that's why it isn't called Wraith Drophead Coupe, like the convertible version of the flagship Phantom. "'Dawn' perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night," the company said in its original release. The Dawn name also harks back to the incredibly exclusive Silver Dawn from the 1950s, pictured above. Fabulous places and fabulous people. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. After a hearing details that shall not be mentioned here (yet), I met the Dawn for the first time. The car drove up a path to the Beverly Hills mansion's courtyard, top up, modern music playing in the background. This was the first time in recent memory that a convertible was introduced with its roof affixed, but this was intentional. With the roof on, the differences between Wraith and Dawn are immediately noticeable. View 8 Photos With the roof up, the big droptop sort of looks like a hot rod.

2014 Rolls-Royce Wraith

Wafting In The Fastest And Most Powerful Vehicle RR Has Ever Made
It is said that Rolls-Royce co-founder Sir Henry Royce once proclaimed: "Take the best that exists and make it better: When it does not exist, design it." The second part of that quote is most curious, as the century-old automaker recently introduced an all-new Ghost-based coupe with no apparent peers - a two-door boasting a 624-horsepower, twin-turbocharged V12 with rear-wheel drive and sleek fastback styling.
Yet despite its specifications, it was never planned to be a sports coupe. Rather, the British automaker tells us that it was thoroughly engineered to be, "a car where the sense of arrival and joy of the journey are as important as the canvas upon which it is drawn." Whatever that means.