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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Next-gen Rolls-Royce Ghost spied with new interior design

The Rolls-Royce Ghost is going to be entering a new generation soon, and things are remaining largely the same. You'll be hard pressed to notice any significant, new design details through the camouflage on the exterior, but Rolls is coming in hot with new interior bits. Technology from the Cullinan and Phantom appears to be on the table, as Rolls-Royce adapts to the modern world. We can see the digital dials in the instrument cluster that aren't lit up in this photo, in addition to the large infotainment display alongside. Comparing this setup to a Cullinan, it appears to be largely the same. And even though Rolls has covered much of the fancy trim on the center console, it's left some of the parts uncovered. The placement of the vents and other parts seen here echo the design of both the Cullinan and Phantom. The new Rolls Royces have succeeded in adding great tech while also retaining that old world feel about them. It's no surprise to see the same thing happening with the Ghost. We expect this newest Rolls to be riding on a version of the "Architecture of Luxury" modular platform underpinning the new Phantom and Cullinan. Normally, automakers would want to switch up the exterior styling with the move to a new platform, but there's no reason for Rolls to ruin what's working here. We can clearly see a lack of change on the outside from these spy photos. New LED headlight tech will surely be on the ticket, but the rest of the car will retain classic Ghost styling. It's hard to find any problem with that logic, as the design is instantly recognizable, even under heavy camouflage wrappings. Nobody will mistake this for anything other than a Rolls-Royce, and that means the design team is doing something right. This big car will undoubtedly take on the updated 6.75-liter twin-turbo V12 we saw in the Phantom — it makes 563 horsepower and 664 pound-feet of torque in that application. Just as we mentioned in the first spy shots we saw of the Ghost, there are rumors this car could get four-wheel steering. Electrification rumors continue to swirl, as well, pointing at a possible 48-volt system in this car and even more electrified powertrains down the road for Rolls-Royce.

Rolls-Royce bestows Canton Glory Ghost upon Guangzhou

Wonder why Rolls-Royce makes so many special editions for the Chinese market? Probably because China is fast becoming its largest market, with the dealerships in Beijing and Shanghai regularly proving able to move more high-end metal than any other Rolls dealer in the world. Little wonder then that, less than two months after releasing the Golden Sunbird edition, Rolls-Royce Bespoke is back again with another special Ghost just for China.
This time it's called the Canton Glory edition. It was introduced recently at Auto Guangzhou, and pays tribute to the Canton Tower in the same city. Two examples were made with a two-tone color scheme contrasting burgundy with either a blueish silver or white. Other features include Guangzhou's Five Rams emblem in the coachline, veneer panels, headrests and dashboard.
We don't doubt Rolls will find (or probably already has found) a pair of Chinese industrialists to gladly take these special editions home. But for those looking for their own unique touches, the British automaker has also brought its Bespoke Atelier to China for the first time, outlining the range of possibilities open to their moneyed customers.