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Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.

2014 Rolls-Royce Wraith

Wafting In The Fastest And Most Powerful Vehicle RR Has Ever Made
It is said that Rolls-Royce co-founder Sir Henry Royce once proclaimed: "Take the best that exists and make it better: When it does not exist, design it." The second part of that quote is most curious, as the century-old automaker recently introduced an all-new Ghost-based coupe with no apparent peers - a two-door boasting a 624-horsepower, twin-turbocharged V12 with rear-wheel drive and sleek fastback styling.
Yet despite its specifications, it was never planned to be a sports coupe. Rather, the British automaker tells us that it was thoroughly engineered to be, "a car where the sense of arrival and joy of the journey are as important as the canvas upon which it is drawn." Whatever that means.

Rolls-Royce Wraith Kryptos Collection is a car with a secret

Rolls-Royce has unveiled yet another special-edition vehicle, this one being a version of the Wraith. It’s called the Wraith Kryptos Collection, and itÂ’s a bit more intriguing than most.  That intrigue comes from the secrets itÂ’s holding within. This car is a driving encrypted cipher. Rolls-Royce designers decided to incorporate a “labyrinth of complex ciphers” outside and inside the Wraith Kryptos. “As a designer, IÂ’ve always been fascinated by the notion that you can communicate messages that are understood by only an elite few, using symbols, pictograms, and ciphers,” Rolls-Royce Designer, Katrin Lehmann said. Finding the key becomes integral to appreciating the full meaning of an item that can otherwise be viewed simply as a work of art.” A number of messages are encrypted throughout the vehicles, but youÂ’ll need to be a decent cryptographer to get anywhere with it. To be frank, weÂ’re not sure how complex Rolls-Royce got with its cipher. Perhaps the scores of folks still looking into the ZodiacÂ’s cipher could take a break and see what Rolls has in store for everyone. Whatever it is, there are only two people who own the code to read the messages, the designer, and the CEO. A paper key has been tucked away into the CEOÂ’s safe at the home of Rolls-Royce. Rolls-Royce probably hasnÂ’t told us everything, but you can find code on the Spirit of Ecstasy hood ornament, exterior paint, the headrests, metal trim and headliner. A combination of Kryptos Green (a newly-developed Rolls-Royce color), Delphic Grey, Dark Grey and Orbit Grey paint give this Wraith its signature appearance. For the 50 owners who end up with a Wraith Kryptos Collection, theyÂ’ll be able to submit guesses at cracking the code via the Rolls-Royce application, Whispers. Feel free to drop us a line when you figure it out, too.