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Odell Beckham Jr.'s custom Rolls-Royce hood ornament catches the true Spirit of Ecstasy

Odell Beckham Jr. hasn't even played a single game for his new team, yet he's already making a splash in Cleveland. Not for his play, but for his car. Images and video of OBJ's custom Rolls-Royce Cullinan hit the web this week, and it suits his larger-than-life personality perfectly. The Browns orange wrap is a minor piece in a grand package that includes a custom hood ornament that replicates his famous one-handed behind-his-head catch. Sorry, Spirit of Ecstasy. OBJ's career has been too impressive to be defined by a single play, but his 2014 catch against the Dallas Cowboys (seen below) is certainly a top highlight. Widely considered one of the greatest catches in all of NFL history, it has now been immortalized in a hood ornament of all things. But not just any hood ornament. It takes the place of the sacred Rolls-Royce Spirit of Ecstasy on his custom Cleveland-themed Cullinan SUV. And yes, it can still be hidden within the grille. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NFL players, and athletes in general, have been known to create some of the wildest custom vehicles we've seen, and OBJ's Double-R is no exception. Built by Dreamworks Motorsports in Roxboro, North Carolina, the Cullinan has an orange wrap, dark 26-inch Forgiato wheels with floating RR center caps, gloss black accents, and Suntek Films window tint. That's just the basic stuff. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cementing his car as a truly unique piece are the sound system and the interior. Dreamworks built a subwoofer box to mimic the iconic Rolls-Royce grille, and the one-off starlight headliner was constructed just for this vehicle with a custom pattern. Plus there's that Spirit of Hubris up front. Whether it's a no from you, dawg, or it's a resounding yes, there's no doubt this thing will get people talking. Inspect the details in the gallery above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Blacked-out Rolls-Royce Cullinan Black Badge returns with new design

Rolls-Royce's blacked-out Cullinan Black Badge was popular enough to warrant a follow-up. Designed for buyers who want a less traditional look, the Cullinan Series II-based Black Badge features specific exterior details and carbon fiber trim that takes 21 days to manufacture. BMW-owned Rolls-Royce isn't the only carmaker that offers a blacked-out trim level, but it takes the look further than most. Up front, the illuminated grille is finished in black with contrasting silver accents, though buyers can alternatively order an all-black grille, and all of the exterior trim pieces (including the power-retractable Spirit of Ecstasy emblem, the trim around the window, and even the door handles) are black as well. Black Badge-specific 23-inch wheels and red-painted brake calipers round out the list of major exterior changes. Inside, one of the highlights is the Technical Carbon trim also found in the original Cullinan Black Badge. Rolls-Royce notes that this trim is finished with six coats of lacquer, cured for 72 hours, and hand-polished. There are 23 individual trim pieces; making them takes 21 days. One of the numerous upholstery options is a type of cloth called Duality Twill. It's made from bamboo and inspired by the bamboo grove in Le Jardin des Mediterranees, which is a park located in the south of France that's home to numerous exotic plants from around the world. Here again, the amount of work that goes into each detail is stunning: Rolls-Royce notes that making a full Duality Twill interior requires up to 2.2 million stitches and 11 miles of thread. Other upholstery types are available, and the list of options includes a champagne cooler. Power comes from a stock, 6.75-liter V12 that's twin-turbocharged to 591 horsepower and 664 pound-feet of torque. It spins the four wheels via an eight-speed automatic transmission. Rolls-Royce added a driving mode called "Low" that changes the exhaust system's tone and volume and makes the shifts 50% quicker when the throttle is pushed at least 90% in. It also decreased the brake pedal's travel. There's no word yet on how much of a premium the Black Badge carries over the standard Cullinan Series II.

Rolls-Royce Spectre revealed — its first-ever, 577-horsepower electric car

Next year, Rolls-Royce plans to deliver its first EV: Spectre. Teased more than a year ago, this new EV will be the first battery-powered model from Rolls-Royce (but not its last) as the company turns the page to what CEO Torsten Muller-Otvos called "the start of a bold new chapter" for the show-stopping British marque. While the Spectre is not yet ready for prime time, the new battery-powered coupe has reached the point where Rolls-Royce is comfortable sharing it with the world as its engineers work to hammer out the details.  Rolls-Royce Spectre EV View 34 Photos Its side profile may suggest that Spectre shares its underpinnings with the Wraith, but Rolls-Royce says that's not the case. Aerodynamic drag be damned, Rolls-Royce went out of its way to redesign the Spirit of Ecstasy so that it could remain a fixture of the company's design even in a world where even the smallest hint of turbulence can draw scrutiny. This is the first production implementation of the revised ornament. Under the skin lies an all-aluminum architecture engineered to reduce mass wherever possible. This (and its derivatives) will be the platform upon which Rolls-Royce's future EVs will ride; it's also shared with the company's latest round of petroleum-powered models. Rolls-Royce says it is also 30% stiffer than any previous model the company has sold, which is no mean feat considering the fact that its engineers incorporated the battery pack into the Spectre's structure.  Integrating powertrain into the chassis can be a nightmare for internal combustion models, but Rolls-Royce says it has paid big dividends with Spectre. Mass dampening is one of the most effective means of controlling vehicle NVH, and very few components offer the density of a battery pack. All 700 kilograms (~1,540 pounds) pull double duty as sound deadening in the Spectre. That brings its total curb weight to just under 6,650 pounds — approximately 1,300 pounds heavier than the Wraith.  Rolls-Royce says it'll have more than enough power to overcome that mass. While specifications of the battery pack and motors are not yet available, Rolls-Royce did confirm that it its targeting a power output of 577 horsepower and 664 pound-feet of torque. It should hit 60 mph in just 4.4 seconds on the way to a top speed of 155. With its 23-inch wheels, it should offer approximately 260 miles of range on the EPA cycle.