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Going mobile: Custom Rolls-Royces inspired by British rock

A rockstar lifestyle and luxury cars go hand-in-hand. To recognize this and to celebrate some of the finest rock music created in Britain, Rolls-Royce will build nine bespoke Wraith models customized in the style of British rock stars. The first four cars in the "Wraith Inspired by British Music" series were unveiled at the Sanderson Hotel in London. The cars have been designed in collaboration with some of the most well-known names in British popular music, and Rolls-Royce says the stars were personally invited to the "Home of Rolls-Royce" in Goodwood, England. The first four cars were created with Roger Daltrey OBE of The Who, Sir Ray Davies of The Kinks and Giles Martin, the son of recently deceased music producer Sir George Martin, famed for the work he did with The Beatles among others. Behind the project is English artist Alistair Morrison, who is working on a series of British rockstar portraits. Daltrey helped to design two cars, first a Who-style Wraith and one fashioned for the band's rock opera "Tommy," with a hood that showcases the sleeve of the famous concept album. However, there is not yet word of a Keith Moon edition Wraith to be delivered into a swimming pool. Cars to be revealed later include a Status Quo Wraith designed with Francis Rossi, a Shirley Bassey Wraith with legendary 007 theme-song touches and a Ronnie Wood car designed to suit the Rolling Stones guitarist.

Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Rolls-Royce Corniche Coupe does some performance testing at N"urburgring

While all the gory details surrounding the new Rolls-Royce coupe - including its true name, "Corniche" is just a savory-sounding best guess right now - are still shrouded in mystery, this new set of clandestinely foraged images proves that the car probably won't be a slouch in terms of performance.
The Ghost-based Roller was spotted on the Nürburgring Nordschleife recently, demonstrating its sporting chops at the same time it was showing off it's impressive patrician nose. Expectations are that, when the new coupe is shown off for real at the Geneva Motor Show in March of next year, that nose will belong to the fastest production car to ever wear the Spirit of Ecstasy.
Indications are that the Corniche will be rocking a turbocharged V12, making in the ballpark of 600 horsepower, and using an eight-speed transmission.