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Rolls-Royce is officially in the SUV business

This might be the most brand-appropriate announcement ever for a previously unthinkinable vehicle, complete with a press release titled like a royal edict. After saying a month ago that it would decide on building an mixed-terrain hauler by the end of the year, Rolls-Royce issued a press release entitled, "An Open Letter from the Chairman and Chief Executive of Rolls-Royce Motor Cars on the Subject of a New Rolls-Royce." Let's hold on a second while the sound of trumpets dies down. Nowhere among its 453 words will you find the acronym "SUV," nor the words "sport" or "utility." You will find talk of "an all-new Rolls-Royce," "a high-bodied car, with an all-new aluminum architecture," "a vehicle that can cross any terrain," and references to Lawrence of Arabia traversing mountain ranges and "the vastness of unexplored deserts" and the founders' "rigorous overland adventures," complete with sepia photos. And then there's this: "History sets our precedent and our future calls us to action." Let's hold on a second while the applause dies down. We don't know when we'll see it - Rolls-Royce says it plans to take its time getting it right, to create a vehicle that is "Effortless ... Everywhere." We would believe any date we read about, though; not even two years ago we were told a Rolls-Royce SUV hadn't even been discussed since such a vehicle couldn't fit into the brand ethos, not even a year ago the company's head designer had narrowed it down to "a shooting brake, not a crossover with a sloping roof. A proper SUV," with the Ghost platform for support and a speculated release date of 2017. If they brought a near-production-ready sample to the Frankfurt Motor Show this year, we wouldn't be surprised. We sincerely hope that, like the image, it comes with a man to shovel any obstacles out of the way. Gather round the dais and enjoy the press release below. It's a whole new world. Related Video: AN OPEN LETTER FROM THE CHAIRMAN AND THE CHIEF EXECUTIVE OF ROLLS-ROYCE MOTOR CARS ON THE SUBJECT OF A NEW ROLLS-ROYCE 18.02.2015 -- The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equalled and continues to be hailed as 'The Best Car in the World' by our customers and media alike.

Rolls-Royce hosts first ‘Cars and Cognac’ event in the U.K.

For more than 100 years, Rolls-Royce has produced some of the world's most desirable and expensive automobiles. The British automaker has now gone one step further, by instantly making any future "cars and coffee" gatherings pale in comparison to the brand's first-ever "Cars and Cognac" event, held June 8, in the U.K. Yes, we're guessing our invitation got lost in the mail, too. "The 'cars and cognac' meet demonstrated the wonderful spirit of our customers as well as their deep passion for the brand," said Julian Jenkins, regional director for Rolls-Royce Motor Cars. "This evening was reflective of the rich dialogue between Rolls-Royce and its patrons; a truly unique and extremely rare relationship, one which we are privileged to nurture." We couldn't help but notice the comment about "rich dialogue," which is fitting for a brand whose least expensive offering, the Ghost sedan, starts at roughly $300,000. The evening borrowed heavily from California car culture, where cars and coffee meet-ups can see anything from slammed economy cars, customized muscle cars, or hyper-cars with multimillion-dollar prices gather at the same place. Of course, very few — i.e. none whatsoever — have featured cognac tastings conducted out of a customized Rolls-Royce-endorsed picnic basket. That's correct, a sommelier stationed at the tail-end of a Phantom sedan was handing out quaffs of fine cognac courtesy of an official Rolls-Royce Picnic Hamper. This is a thing, and you know you want one. Other cars making a cameo appearance during dinner included a Rolls-Royce Dawn Black Badge fitted with the new "Aero Cowling." This hard tonneau cover fits snugly over the rear seats, to give the 593-horsepower convertible the look of a true two-seater. The event was held at the Soho Farmhouse, a member's only club located on a 100-acre property in Oxfordshire, approximately two hour's drive northwest from central London. On its homepage, Soho Farmhouse details its indoor and outdoor pools, multiple club rooms for special events, tennis courts, horse stables, football pitch (that's soccer for you silly Americans), and the intriguingly named Electric Barn Cinema. The entry-level membership, called Local House, with access only to the Soho Farmhouse facility, starts at about $1,700 at current exchange rates. To have access to all Soho House properties around the globe, the price runs around $2,200 (depending on whether your membership application is accepted).

Recharge Wrap-up: Google Street View maps gas leaks, Rolls-Royce helps kids build electric racer

Google Street View is looking for gas leaks. Natural gas leaks are not only extremely dangerous, they're a terrible waste of resources and, as a greenhouse gas, a threat to the environment. Unfortunately, with the decaying infrastructure in many of America's older cities, they're pretty common, too. That's why Google is teaming up with the Environmental Defense Fund to map gas leaks. With sensors attached to the Street View cars, they are sniffing out methane leaks and documenting them. So far, they've covered Boston, Staten Island and Indianapolis, with Los Angeles and Syracuse up next. Read more over at Gizmodo. Consumer and environmental groups are calling on the Federal Trade Commission to change the way car advertisements disclose fuel economy. Nine groups, including Sierra Club, Union of Concerned Scientists and Consumers Union, want mpg figures to be clearer and more complete. They have requested that when mpg is advertised, that it includes the EPA's city, highway and combined ratings. They also, among other requests, want mile-per-gallon-equivalent ratings for electric cars to state that they are for comparative purposes only, and to include separate gas and electric ratings for plug-ins and range extended EVs. See what else the groups have requested at Kicking Tires. Rolls-Royce has a new electric car, and it's not the 102EX. The luxury automaker worked with a group of elementary school students in the UK to build an electric car for the IET Formula Goblin project, where students build and race their own electric "car." Rolls-Royce lent the 9, 10 and 11 year-olds a bit of engineering and manufacturing assistance to build the car, which they then raced at the Goodwood Motor Circuit. Read more at World Car Fans, or check out the press release, below. ROLLS-ROYCE SUPPORTS LOCAL PRIMARY SCHOOL'S RACING DEBUT A team of school children mentored and supported by Rolls-Royce Motor Cars successfully completed the Greenpower IET Formula Goblin race at the Goodwood Motor Circuit on Sunday. The group of 10 boys and girls from Years 5 and 6 built and piloted a specially developed electric car in a race against teams from schools across the UK. 'Team March', from the March CE Primary School adjacent to the Home of Rolls-Royce in Goodwood, finished well up the order and scooped the prize for 'Best Bodywork'.