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Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

2016 Pebble Beach Concours d'Elegance: It's all in the details

It's no secret that Pebble Beach is an ode to gorgeous, and mostly, classic cars. The car show may be a place for automakers to showcase extremely expensive cars to wealthy buyers, but it's also one of the go-to places for enthusiasts that love automobiles and culture. While it's easy to be overwhelmed by the overall beauty of a car, the real magic often needs closer inspection to be realized. Every car at Pebble Beach is a work of art, but the true beauty of the vehicles lies in the details. And Autoblog's photographer, Drew Phillips, managed to capture the details on some gorgeous cars. From the Lamborghini Miura's exquisite steering wheel to Rolls-Royce's Spirit of Ecstasy, it's all at Pebble Beach. We think the details on some of the cars are prettier than the cars themselves, but don't take our word for it. Check out the beautiful gallery above and enjoy the tiny bits and pieces behind some of the prettiest cars in the world. Related Video: Featured Gallery 2016 Pebble Beach Concours d'Elegance Details View 75 Photos Image Credit: Copyright 2016 Drew Phillips / Autoblog Misc. Auto Shows Aston Martin BMW Ferrari Lamborghini Rolls-Royce Pebble Beach

Rolls-Royce SUV codenamed Cullinan

A modern Rolls-Royce saloon may already be the size of some SUVs as it is, but the storied British automaker embarked upon a new dawn two weeks ago when it announced it would proceed with developing its first sport-ute. Only it's not calling it a sport-ute, SUV, crossover, off-roader or anything of the sort. It's calling it a "high-bodied car" (which is pretty much what any crossover is, when it comes down to it) that will drive "effortless... everywhere." And now it has a name. Sorta. The latest news from the UK indicates that the vehicle is being referred to internally as the Cullinan, taking its name from the world's largest diamond gem that adorns the Queen's scepter. Only that's neither the internal codename, strictly speaking, nor is it likely to be its nameplate once it reaches production. The project is codenamed RR31 (apparently as the 31st new model line being developed by the company) and is likely to carry a name more in line with the likes of Wraith, Ghost and Phantom in the brand's spooky nomenclature or draw on a dormant nameplate. The high-riding Rolls is tipped to launch a new alloy architecture for the company that would be unique to Goodwood's products and be rolled out first on the crossover before serving as the starting point for the next Ghost and Phantom families. Size-wise the SUV would slot in between the two, and likely enough in price position as well. Power would likely come from either the 6.6-liter twin-turbo V12 from the Ghost or the larger, older 6.75-liter atmospheric twelve used in the Phantom, but while a diesel was apparently ruled out (primarily due to the fuel's scarcity in certain markets as opposed to the increased NVH levels inherent therein), a hybrid is said to be in the mix. Though it's focused more on exclusivity than it is on volume, Rolls expects the SUV to bring in new customers and expand its production by around 30 percent or so. But that would be nothing new: The vast majority of Wraith and Ghost buyers have been new to the brand. Look for the crossover to launch in 2017, when it promises to crown the emerging class of high-end luxury crossovers and put even those being launched by the likes of Bentley and Maybach to shame. News Source: AutocarImage Credit: Rolls-Royce Rolls-Royce Crossover SUV Luxury Off-Road Vehicles rolls-royce cullinan autoblog black