2022 Rolls-royce Phantom Ewb on 2040-cars

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Rolls-Royce to decide on SUV by year's end

The market for high-end luxury SUVs continues to climb, but Rolls-Royce is in no huge rush to jump on the leather-clad, high-riding bandwagon. The company has just announced a new sales record for the fifth year running, with over 4,000 units delivered in 2014. But it recognizes that SUVs are where the market is going, so it's going to carefully weigh its options, and make a decision on how to proceed by the end of 2015. This according to Rolls-Royce CEO Torsten Muller-Otvos in speaking with Auto Express. "There is not yet a final decision, because we still need to answer a couple of questions ourselves," said Muller-Otvos in regard to a potential SUV, admitting, "You need to move the brand from time to time, you need to go with the flow. We might even see in a few years that the classical sedan segments are shrinking due to the fact that SUV type vehicles are growing. So if you don't change your product portfolio to something that is up to date then at some point in time you might even die." If the storied Goodwood-based marque does proceed with an SUV, it would be following former sister-company Bentley into the segment. But they're not the only ones. Mercedes is said to be preparing a Maybach version of the next GL-Class, Jaguar Land Rover keeps making increasingly expensive and luxurious Range Rovers, and Maserati is preparing to launch its Levante crossover. The prospect of an SUV isn't the only project Rolls-Royce has in the works, though. It's got a convertible version of the Wraith coming soon, and sooner or later there will be a replacement for the thirteen-year-old Phantom saloon, potentially to include some carbon fiber in its construction to help trim weight. A hybrid powertrain could be in the mix as well, though customers have shunned the idea of a pure electric model. Just don't expect a Rolls-Royce more accessible than the Ghost: the company is glad to be growing its sales, but is not chasing any specific sales targets that would press it to cheapen the brand by going down-market.

Rolls-Royce planning plug-in hybrid

Rolls-Royce is not the first marque you'd think of when it comes to environmentally friendly transportation. Its cars are big - often the size of SUVs - and pack ginormous twelve-cylinder engines displacing over six and a half liters. Those upright Parthenon grilles can't be very aerodynamic, either. But the way the wind is blowing these days, Goodwood will have to get with the program sooner or later.
It developed an electric version of the Phantom a couple of years ago called the 102EX and showed it to customers around the world. But people weren't interested, so Rolls-Royce killed the program. Not to be deterred, however, Rolls is now said to be working on a plug-in hybrid that would countermand some of the shortcomings - like range and recharging times - that killed the 102EX.
The technology would apparently be borrowed from parent company BMW which is developing it for the X5 eDrive and allow Rolls-Royce to reduce its carbon footprint and offer a more environmentally friendly mode of transportation to those who don't want to skimp on the luxury and prestige.

Rolls-Royce confirms Wraith convertible for 2015

Until a few years ago, the Rolls-Royce product portfolio revolved around one model line, and that was the Phantom. But with the launch of the Ghost in 2010, the Goodwood-based automaker is expanding further. As with the Phantom line, a long-wheelbase Ghost ensued, followed by a coupe in the form of the Wraith. And now, as might have been expected, Rolls-Royce has reportedly confirmed development of a new convertible based on the same platform.
The new cabrio will be based closely on the Wraith, only with a convertible roof. Expect the same 6.6-liter twin-turbo V12 that powers the Wraith to carry over with the same 624-horsepower output - the highest of any production Rolls-Royce - but with a bit more weight to push, the convertible ought to be a bit more sluggish off the line than the Wraith's 4.4-second 0-60 time.
We can also expect a higher sticker price, but closer to the Wraith's $320,000 MSRP than the Phantom Drophead Coupe's $470k. Whether Rolls opts to call it the Wraith DHC or use another nameplate entirely remains to be seen, but Autocar reports that the new Rolls cabrio won't arrive until 2015, so we've got a little while to go.