2013 Rolls-royce Phantom on 2040-cars

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I got to see the Rolls-Royce Dawn

It may look like a Wraith convertible, but that doesn't do this new Rolls justice. In mid-May, Rolls-Royce announced the name of its forthcoming convertible: Dawn. Two days after that news was released, I saw the new car in Beverly Hills, CA. And as you can probably guess from earlier spy shots, not to mention my choice of lead photo, it looks like a Wraith convertible. Well, sort of. Before getting a full briefing of the new Dawn, I was frisked, security guards waved handheld metal detectors around my limbs, and my iPhone was confiscated. I was left standing outside a glamorous mansion with no more than a blue notebook, a pen, a glass of champagne, and gorgeous views of the Hollywood hills and Pacific Ocean. I was told to keep my mouth shut about everything I was about to see, until further notice. So no, I can't tell you everything I know about the Rolls-Royce Dawn; the company wants to save some information for the car's official unveiling in September at the Frankfurt Motor Show. I don't have photos. I don't even have a napkin sketch. Instead, I'm now allowed to tell you my impressions of the car I saw. It may look like a Wraith convertible, but that phrase alone doesn't do this new Rolls justice. Fabulous places. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. In an effort to really convey this, Rolls-Royce opted to give the car a totally different name – that's why it isn't called Wraith Drophead Coupe, like the convertible version of the flagship Phantom. "'Dawn' perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night," the company said in its original release. The Dawn name also harks back to the incredibly exclusive Silver Dawn from the 1950s, pictured above. Fabulous places and fabulous people. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. After a hearing details that shall not be mentioned here (yet), I met the Dawn for the first time. The car drove up a path to the Beverly Hills mansion's courtyard, top up, modern music playing in the background. This was the first time in recent memory that a convertible was introduced with its roof affixed, but this was intentional. With the roof on, the differences between Wraith and Dawn are immediately noticeable. View 8 Photos With the roof up, the big droptop sort of looks like a hot rod.

Rolls-Royce Amethyst Droptail one-ups the floral theme with gemstones

Rolls-Royce debuted its first Droptail commission during Monterey Car Week, the floral-themed La Rose Noire. Not seven days later, the second Droptail took to the alpine stage in Gstaad, Switzerland, commissioned by a client wishing to celebrate his gem business, his home region, and his son. This one's called the Amethyst Droptail, the quartz crystal chosen for being the son's birthstone. The International Gem Society says February's gem ranges "from pale lilac to deep reddish purple," a symbol of royalty as well as "spirituality, mental clarity, and healing." We're also told the vivid stones are generally more valuable and desirable than the pale stones, hence the intense colors on the Amethyst Droptail.  There's another lilac connection in the Globe Amaranth flower native to Guatemala, Panama and Brazil, but grown all over the world. Rolls-Royce said this amaranth "blooms in the desert near one of the client's homes." The roadster starts with the soft purple body color dubbed Globe Amaranth and flecked with aluminum, contrasted with deep purple Amethyst paint swirled with a blend of red, blue, and violet mica flakes. Carbon fiber sections around the hem of the car display book-matched chevron patterns and are finished with Amethyst-tinted lacquer. More contrast shows in mauve accents painted inside the 22-inch wheel spokes. The brightwork's seen a great deal of attention. There are two finishes on the vanes of the Pantheon grill, each thin leading edge polished to a shine, the broadsides being brushed. The 3D-printed composite lower grille is affixed with 202 stainless steel ingots hand-painted in Globe Amaranth. Above that, a ring of rounded (as opposed to faceted) and polished amethyst surrounds the Spirit of Ecstasy when she appears. The stone's been finished into a shape referred to as a cabochon, generally featuring a convex upper surface and flat underside, and engraved with the word "Droptail." The interior is designed around the commissioning client's choice of Calamander Light wood, which features long bands of varying tones. Lighter bands decided the hue of the Sand Dunes leather on the seat bolsters framing the Amethyst leather centers. There are more amethyst cabochons laid around the gauges in the instrument cluster.

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.