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Rolls-Royce names new chief executive for North America

Rolls-Royce has announced a changing of the guard in its North American office. Stepping out of his role as North American regional president is Eric Shepherd (pictured). In his place, the uber-luxe British automaker is bringing in Pedro Mota, who comes by way of Porsche Cars North America, where he served as the west coast regional vice president. Mota holds an MBA from European business school INSEAD, and a Master's in electrical engineering from Lisbon Technical University. He'll join Rolls-Royce with almost immediate effect on October 1 to learn the ropes before taking over on January 1, 2016 - the day after Shepherd vacates the office. The company was rather unspecific in disclosing what Shepherd will be doing next, saying only that he'll be staying "within the Rolls-Royce family" in a "new entrepreneurial role in the super-luxury automotive retail sector." The shift in leadership in the North American office at Rolls-Royce comes as the automaker prepares to role out new models. It's now in the process of adding the new Dawn convertible to the Ghost/Wraith family. It's also preparing to launch its first SUV, known internally as project Cullinan, into a burgeoning new market segment for ultra-luxurious crossovers. It's an area with which Mota, having helped move so many Cayennes and helped introduce the new Macan through West Coast dealers, ought to be intimately familiar. Related Video: LEADERSHIP TRANSITION AT ROLLS-ROYCE MOTOR CARS NORTH AMERICA Rolls-Royce Motor Cars has announced that President (North America), Eric Shepherd, has decided to move to a new entrepreneurial role in the super-luxury automotive retail sector within the Rolls-Royce family. Chief Executive, Torsten Mueller-Oetvoes, said, "Eric's move is a big loss to our successful business at Rolls-Royce North America but we are highly supportive of talented managers like Eric pursuing personal business opportunities, particularly when it means they stay within the Rolls-Royce community. Eric's dynamic leadership of our North American operation has been highly effective. He has established a strong team and cohesive network which has led to a substantial strengthening of our business in the region." Shepherd will continue in office as President of Rolls-Royce NA until 31 December 2015. He will be succeeded by Pedro Mota who will join Rolls-Royce NA from Porsche Cars NA where he served as Vice President, Area West.

2020 Rolls-Royce Cullinan Road Test | Aboard the HMS Cullinan

A tenet of good writing says you can’t modify a superlative. “Very best” gilds the lily, and “one of the best” is a hedge. Best is all you need say. ThatÂ’s the spirit of the phrase “the Rolls-Royce of Â…,” which gets applied to any kind of thing, say a particularly nice vacuum cleaner. It's immediately understood — “Rolls-Royce” is all you need say. So itÂ’s a special occasion when the pinnacle of automotive excellence, and the symbol of supremacy in everything wrought by human hands, heaves to in oneÂ’s driveway. The Rolls in this case was the 2020 Roll-Royce Cullinan, the most expensive SUV in the world, this one costing $394,275. This Cullinan arrived in lustrous Jubilee Silver (a big improvement over the purple one our contributor Jason Harper drove a few months ago). The car appeared to be carved from a silver ingot. Our first-drive review back in 2018 called the three-ton Cullinan a monolith, and thatÂ’s spot-on. It looks imposing and not to be trifled with, like a British warship. And in fact this car was built to a nautical theme, with a two-tone interior of Charles Blue / Navy Blue. A hand-painted coachline of Charles Blue traced its gunwales. Cullinan even sounds a bit like a British warship (they have the best names). But its namesake is the 3,100-karat Cullinan diamond, the largest ever discovered, chunks of which are part of the Crown Jewels. The car is an enduring symbol of British Empire, though with a lot of German parts. What can one say? We drive a lot of expensive cars at Autoblog, but it's a bit hard to understand why there even is such a thing as a Rolls-Royce press vehicle. What sort of information could a critic impart? Do you expect to hear it wasnÂ’t nice? Well, it was. Was the V12 not smooth? Like English cream. Was it not comfortable? Its cabin was expansive and its seats accommodating, and its ride was every bit the “magic carpet” Rolls promises, with sensors alerting the air suspension of upcoming unpleasantries in the road surface. And like a magic carpet, the system settles the car back down to earth for a gentle landing when youÂ’ve arrived. Yet the self-righting wheel centers make it appear as if you'd never left. And who would benefit from criticisms, if there were any? Few reading this have the means, but those who do would likely choose something more anonymous for real-world use, such as a top-trim Range Rover. Even a Bentley Bentayga would be less expensive, if only slightly less attention-getting.

Zero-emission zones are forcing Rolls-Royce to develop its first EV

Rolls-Royce confirmed its first series-produced electric car will debut before the end of 2020. The BMW-owned firm is pivoting toward electrification to give its customers access to city zero-emission zones. Instead of putting batteries in one of its existing models, the company will enter the EV segment with a new nameplate. Unverified reports claim the car will replace the Wraith and the Dawn, so it could arrive as a coupe and/or as a convertible, and Automotive News learned it will ride on Rolls-Royce's modular aluminum platform. It's too early for executives to provide technical specifications. Rolls-Royce could choose to borrow components from its parent company, or it could develop the technology on its own. Regardless, the brand stressed its customers aren't clamoring for a zero-emission options, but regulations are forcing Rolls to go electric. "There is no demand from customers, but we need to be in a position to sell them a car if legislation forbids them from driving a combustion-engined car into the center of a city," a spokesperson told Automotive News. Company CEO Torsten Muller-Otvos announced the model is currently being developed, and it's scheduled to make its debut "within this decade." He added an electric powertrain fits the brand's image perfectly, because it's silent and it delivers the mammoth amount of torque customers expect, whether they're driving or being driven. Batteries add weight, but no one buys a Rolls-Royce thinking they're getting a nimble, feather-light car. In the meantime, Rolls-Royce will continue fine-tuning its mighty V12 engine, which it anticipates will power most of the cars it builds until the end of the 2020s. And, don't expect it to release a plug-in hybrid model. It's skipping gasoline-electric technology and going straight from 12-cylinders to electric motors. Rolls-Royce has been on the fence about electrification for about a decade. It introduced an electric version of the last-generation Phantom named 102EX at the 2011 edition of the Geneva auto show, and it briefly considered giving the sedan the proverbial green light for production. It backpedaled when it realized the technology still had serious limitations, notably in terms of driving range, and that its customers weren't interested in going electric. Engineers tested hybrid prototypes in the 2010s, but they remained at the test mule stage.