2010 Rolls-royce Phantom Coupe 2dr Drophead on 2040-cars

Auto blog

Rolls-Royce shows off commemorative Silver Ghost — with actual silver

Ultra-luxury marque Rolls-Royce has been busy developing its ultra-exclusive, 35-model Silver Ghost Collection in homage to the original 40/50-horsepower Silver Ghost from 1907 that traveled a then-remarkable 14,371 miles. Now it has released a video to show off its opulent new creation. Rolls-Royce says it incorporated visual elements from the original Ghost in the new four-door model. Most obvious is the car's silver paint scheme, with a hand-painted coachline that takes eight hours to apply and contains pure silver particles. There's also a solid silver Sprit of Ecstasy hood ornament (remember those?) with an AX201-stamped hammered-copper hallmark at its base, which harks back to the maiden car's registration plate and the material that featured extensively in the original car's engine bay. The video also shows off the black grille vanes, chrome wheel surrounds engraved with the phrase "Silver Ghost — Since 1907," open-pore tudor oak trim with silver inlays. The front fascias get a more protruding grille frame with inset grille, plus redesigned wheels. Inside, the cars get Forest Green leather to match the original, with limited edition stamps on the door jambs and dashboard clock, plus improved sound deadening with the addition of special acoustic glass. There's also lots of running footage of the Silver Ghost navigating a pastoral lane. It's decidedly heady stuff for most of us common folk, indeed. View 5 Photos Related Video:

2021 Rolls-Royce Ghost makes its debut with fresh styling and a real Rolls platform

After just over 10 years, the Rolls-Royce Ghost is getting its second generation. This is an important moment, since the Ghost has been the luxury brand's bestseller. The result is a car that has changed significantly underneath to refine the things owners will see and experience. The exterior styling doesn't look drastically different at first, but looking closer reveals many significant changes. The trademark Rolls-Royce grille is wider and taller, and doesn't have a thick arcing border around it. The headlights are larger with sharper corners and angled slightly to sweep up towards the corners of the fascia. Moving along the sides show a similar profile to the old car, but the tail's trunk lid leans forward, as do the taillights. There's not a distinct ledge to the rear bumper, either, giving this new Ghost a sportier appearance. An extra bit of flair Rolls-Royce added is the illuminated grille. There are 20 LED lights in the top part that shine down onto the grille slats, which in turn reflect light outward. Under this new skin is a chassis that's exclusive to Rolls-Royce, unlike the old Ghost's BMW 7 Series-derived chassis. This new frame uses the flexible all-aluminum platform that underpins the new Phantom and the Cullinan. The car is also larger than its predecessor with 3.5 more inches of length and 1.2 inches of width. It all sits on independent air suspension at all four corners featuring some upper wishbone dampers at the front that Rolls-Royce says helps improve ride quality, though hasn't revealed detailed information on how it does so. It's supported by software that coordinates the reactions dictated by the suspension sensors, drive settings, all-wheel drive, four-wheel-steering (both new features for the Ghost), and even the navigation-controlled transmission to optimize driving performance and comfort. Powering the Ghost is Rolls-Royce's twin-turbocharged 6.75-liter V12. It makes 563 horsepower and 627 pound-feet of torque. Obviously only an automatic transmission is available, and power goes to all four wheels as previously mentioned. The Ghost's interior takes cues from the Phantom, with a full-width section encompassing the instruments, infotainment and an artistic dash panel, which we'll talk more about in a moment. Below that is a wood-finished panel incorporating some air vents and controls. Open-pore woods are available, including one that features aluminum in the wood grain.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.