2010 Rolls-royce Phantom on 2040-cars

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Bespoke Rolls-Royce auction is a chance to support the fight against AIDS

Rolls-Royce is showing off a new bespoke Phantom at Art Basel in Miami Beach, Florida, and its special red exterior highlights its bigger purpose: charity. In collaboration with artist Mickalene Thomas, Rolls-Royce will auction the car, a unique wrap, and a one-off art work as a fundraiser for the fight against AIDS. The red Phantom has a bespoke Magma Red paint job overlaid with a layer with tiny particles of crystal. Inside, the Phantom has Brilliant Arctic White bespoke leather with Mugello Red piping and accents. A Mugello Red headliner is a unique take on the Shooting Starlight headliner, which debuted in the Rolls-Royce Cullinan Black Badge, and R-R has dubbed the dashboard design, 'Red Regatta Sails.' It features layered Mugello Red leather behind a piece of glass across the instrument panel. Final touches include a door scuff plate that denotes "115 Years of Rolls-Royce" and "Special Commission."   Interestingly, the Phantom is technically a starting point. R-R paired up with contemporary artist Thomas to add an even more exclusive and unique touch. Thomas will create 'an original work of art inspired by the Red Phantom for the collector' and a custom wrap for the exterior of the Phantom based on the artwork.  The car will be globally unveiled at a gala this week and will be open for bidding between December 4–13 at Sothebys.com. All proceeds, after auction fees and costs, will go to (RED), which was created by Bono and Bobby Shriver in 2006 to fund the fight against AIDS. The contributions go to a program in Africa that specifically focuses on countries where there is a high concentration of mother-to-child HIV transmission. This is not the first time a Rolls-Royce has helped support an AIDS charity. In 2007, a Phantom Drophead Coupe raised more than $1.6 million for the Elton John AIDS Foundation. 

Rolls-Royce seriously considering SUV

A Rolls-Royce Phantom may be the size of an SUV, and the Ghost isn't that much smaller. Still, according to reports, the high-end British automaker is seriously evaluating the prospect of adding a proper sport-ute or crossover to its lineup.
The news comes courtesy of Bloomberg, which spoke to Rolls-Royce chief executive Torsten Müller-Ötvös at the Frankfurt Motor Show last week. Although the rumor of a potential Rolls off-roader has been floating around for several months now, this is the first we've seen of the company confirming the possibility.
The development would follow similar projects being undertaken by rival automakers. Former sister-brand Bentley is preparing to launch an SUV, Jaguar revealed its own concept crossover at the same show, Maserati is gearing up to start production of the Levante and even Aston Martin has considered the idea of a crossover.

Rolls-Royce Dawn teased, will debut on September 8

The Rolls-Royce Dawn is coming, and we now have a handful of teaser shots, showing what we already know will be a four-passenger convertible based on the Ghost/Wraith. We have one more detail to confirm, too: the Dawn will officially greet the world on Tuesday, September 8, ahead of a public showing at the Frankfurt Motor Show. We can't yet show you the whole car, but there's still quite a bit we can tell you. The Dawn has a lot of Wraith elements, but is different in a number of ways (and not just because it's a convertible). Excluding the doors, every body panel on the Dawn is new. The front looks like a Ghost, but the chin is pulled forward slightly. With the top up, the convertible kind of looks like a big, fancy hot rod. It's an exceptionally pretty car, especially in dark blue. The interior uses a four-seat configuration, with ample space in the rear for passengers. The Dawn's cabin uses the same layout as the Wraith, and it's seriously luxurious. There is plenty more information we still can't share with you, like engine details, but it won't be long before we can spill all the beans. Stay tuned for the official details and images on Tuesday, September 8.