2009 Rolls-royce Phantom 4dr Sdn on 2040-cars

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Rolls-Royce goes glam, celebrates Art Deco heritage in Paris

Rolls-Royce has used the 2012 Paris Motor Show to pull the covers off its art deco-inspired Phantom saloon, Phantom Drophead Coupé and Ghost models. These three bespoke machines are said to pay homage to the 1925 Paris Exhibition or Exposition Internationale des Arts Décoratifs et Industriels Modernes. Not coincidentally, the phrase 'art deco' was coined at that very show.
These three models are finished in period-correct color schemes and feature details that include mother of pearl and silver inlays and ornamental glassware. According to Giles Taylor, Design Director Rolls-Royce Motor Cars, "Art Deco was defined by theatre, glamour and a sense of excitement. Working to create contemporary interpretations of these classic themes has been enormously rewarding for everyone in my bespoke design team." But of course.
Feel free to check out our live gallery of high-res images above along with the official shots released by Rolls-Royce below. There's also a press release or two waiting for your prying eyes, if you're so inclined.

Rolls-Royce seriously considering SUV

A Rolls-Royce Phantom may be the size of an SUV, and the Ghost isn't that much smaller. Still, according to reports, the high-end British automaker is seriously evaluating the prospect of adding a proper sport-ute or crossover to its lineup.
The news comes courtesy of Bloomberg, which spoke to Rolls-Royce chief executive Torsten Müller-Ötvös at the Frankfurt Motor Show last week. Although the rumor of a potential Rolls off-roader has been floating around for several months now, this is the first we've seen of the company confirming the possibility.
The development would follow similar projects being undertaken by rival automakers. Former sister-brand Bentley is preparing to launch an SUV, Jaguar revealed its own concept crossover at the same show, Maserati is gearing up to start production of the Levante and even Aston Martin has considered the idea of a crossover.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.