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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Rolls-Royce electric airplane smashes record, hits 387.4 mph

Just two months after its maiden flight, Rolls-Royce's "Spirit of Innovation" has hit a top speed of 387.4 mph, tentatively smashing the speed record for electric airplanes, Gizmodo has reported. It also claimed the top speed of 345.4 MPH over a 3 kilometer (1.86 mile) course and lowest time to a 3,000 meter (9,843 feet) altitude (202 seconds). The records have yet to be certified, but if the 345.5 mph speed stands, it would beat the current record of 213 mph — held by a Siemens-powered Extra 330LE — by an impressive 132 mph.  Rolls-Royce (the aviation, not the car company), conducted the tests on November 16 as part of its ACCEL (accelerating electrification of flight) project. To have the records certified, it's submitting the trials to the Federation Aeronautique Internationale (FAI), the body in charge of world aviation records. If confirmed, the speeds would be pretty impressive considering that the plane only made its maiden flight in September — suggesting that with more time, it could go even faster. 51690212450_7e8bcb3ad8_k View 12 Photos The Spirit of Innovation is an old-school "tail-dragger" airplane (steering at the rear) with the canopy pushed way back, and looks as fast as it goes. It's powered by a 400 kW (535 HP), 750 volt motor. Rolls-Royce said it uses the "most power-dense propulsion battery pack ever assembled in aerospace," with 6,480 cells.  As Engadget detailed in an explainer, electric airplanes aren't practical since current batteries are 50 times less energy dense than jet fuel. However, they do hold some promise for very short trips, like a 30 minute jaunt between Vancouver and Victoria in Canada. And unlike non-turbocharged ICE engines, electric motors retain full power as an airplane climbs, making them ideal for time-to-altitude record attempts — as the Spirit of Innovation has just shown.  Green Rolls-Royce

The Rolls-Royce Cullinan spied in production bodywork again

The Rolls-Royce Phantom is a massive vehicle. It's far larger in person than it appears to be in photos. It rivals the Ford F-150 in overall length and width, and remember this is a sedan. If the same characteristic holds true for the upcoming Rolls-Royce Cullinan SUV, as these new spy photos show, this is going to be a luxury apartment on wheels. We've seen photos of the Cullinan before, and this one doesn't appear to be too far removed from that model. The brick-like shape remains, as do all the typical Rolls-Royce touches like the upright grille and suicide doors. Out back, we can see rectangular exhaust tips and a low-opening tailgate. The prototype taillights appear to flow into the tailgate. The overall style is all about clean lines and as creating as few curves as possible. It's probably going to be described as handsome far more than it will be described as pretty. It should be no surprise that the Cullinan is as big as it its. It's supposed to share a platform with the upcoming Phantom replacement. Expect all wheel drive and a turbocharged V12, though a plug-in hybrid variant is rumored to be in the works. Expect lots of aluminum to try and keep the weight down. The prototype looks pretty far along, so look for the final version sometime within the next year or so. Related Video: Featured Gallery Rolls-Royce Cullinan Bodywork Spy Photos View 17 Photos Image Credit: CarPix Spy Photos Rolls-Royce SUV Luxury rolls-royce phantom rolls-royce cullinan