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Rolls-Royce teases Wraith debut in Geneva

Rolls-Royce is headed to the 2013 Geneva Motor Show with a new addition to its lineup: the Wraith. The ultra-luxury automaker says it plans to start deliveries by the fourth quarter of this year, though details are scarce at the moment. The automaker has contented itself with saying the Wraith will the "most dynamic, powerful and beautiful Rolls-Royce in the company's history." We hear it will be the most modest, too.
Rolls-Royce first began using the Wraith nameplate in 1938. The original car used a tweaked version of the 4.3-liter inline six-cylinder found in the company's 25/30, but its real claim to fame came from the fact that it boasted speed-variable hydraulic dampers. Capable of reaching speeds of up to 85 miles per hour, Rolls-Royce only built 492 examples of the vehicle's chassis.
You can look for the new Wraith to bow at the Geneva Motor Show in March. In the interim, check out the shockingly bare press release below and get ready for a spate of teasers to follow.

Rolls-Royce Wraith Luminary Collection gets celestial headliner

Rolls-Royce has announced a new bespoke collection for its Wraith 2-door luxury coupe that is highlighted, literally, by a headliner full of glittering shooting stars. It's called the Wraith Luminary Collection and its production will be limited to just 55 examples. The car is like its own planetarium on wheels, thanks to a starlight headliner concocted by the folks at the Rolls-Royce Bespoke Collective in Goodwood, West Sussex. It's a handwoven configuration of 1,340 fiber-optic lights mimicking the night sky — and even the occasional shooting star — and it takes 20 hours to configure. Rolls-Royce says eight shooting stars fire at random, mostly over the front seats. Open up the suicide doors and you'll see the celestial theme continued inside the cabin. Tudor oak wood veneer, sourced from forests in the Czech Republic and chosen for its depth of color and grain structure, is back-lit by 176 LED lights that permeates through intricate perforations in the veneer that form another starlight pattern at the touch of a button. "Linked to the controls of the starlight headliner, the cabin's veneer surrounds Wraith's occupants in an ambient glow of light," the luxury marque says. Outside, the Luminary Collection comes pained in Sunburst Grey with rich Saddlery Tan-colored lines hand painted along the bonnet and side body, a color scheme inspired by "the heady shade of the golden hour's sunrays" and referencing the interior leather color scheme. It's also echoed in the center of each wheel. Cockpit seats come trimmed in the same tan leather, while rear seats feature a contrasting Anthracite leather or an available Seashell color for the leather, matched by a two-tone steering wheel. The seats get contrasting piping and stitching tying the colors together. Also new is a hand-woven stainless steel fabric, a new technique for luxury goods borrowed from industrial uses, for the center console and door panniers. Each swath is made up of strands between 0.08 and 0.19 millimeters in diameter and takes three days to produce in a clean-room environment. Finally, the collection features stainless-steel tread plates engraved with the words, "Wraith Luminary Collection — One of Fifty-Five." Prices weren't announced, befitting the brand's aura of exclusivity, but the Wraith starts at a mere $320,000.

Rolls-Royce predicts it will set a delicious production record in 2020

Rolls-Royce suspended production at its Goodwood, England, factory in March 2020 in response to the coronavirus pandemic, but there's at least one part of its business that's not affected by the temporary shutdown. The 250,000 bees that live and work near its factory are on track to set another production record in 2020. The BeeMW-owned (sorry) firm opened its Bee Apiary in 2017. It currently consists of six hives named Phantom, Wraith, Ghost, Dawn, Cullinan, and Spirit of Ecstasy, respectively. Rolls-Royce announced the quarter-million bees that buzz around its premises emerged from winter in excellent health, and they're expected to make even more honey in 2020 than in 2019 (though Rolls-Royce didn't specify a quantity). Clearly, social distancing and work-from-home orders don't apply here. Rolls-Royce works with local beekeepers to process the honey when it's ready, but don't look for it in the breakfast aisle the next time you're out buying groceries. It's exclusively served to the company's guests, like the customers who travel to Goodwood to configure or take delivery of a car. Put another way, a taste of Rolls-Royce-branded honey will cost you at least $300,000 and a round-trip ticket to the British countryside. Surprisingly, the rivalry between Rolls-Royce and Bentley continues in the world of beekeeping. In 2019, Bentley built two giant hives for 120,000 bees near its headquarters in Crewe, England. It predicted they'd make about 33 pounds of honey annually, which amounts to about 50 jars. Ford keeps tens of thousands of bees, too; it's caring for at least 80,000 bees near the Rouge factory that currently manufactures the F-150. Bees are an often-overlooked part of the ecosystem. Plants depend on pollination to reproduce, and bees are nature's main pollinators; we'd ultimately have less food if bees were eradicated from the planet. They're endangered in many parts of the world, which is why some automakers are choosing to give them a home.  Related Video: Featured Gallery Rolls-Royce Bee Apiary Green Weird Car News Rolls-Royce